CJ Affiliate by ConversantTM today announced the launch of the next evolution of its Affiliate Customer Insights offering, a proprietary solution designed to create unique insights that empower affiliate marketers to continually evaluate, measure, and optimize the performance of their affiliate programs for greater growth and efficiency.
Originally unveiled in September of 2014, this latest release substantially evolves the reporting capabilities to include richer reporting sets, enhanced data visualization and greater customization to suit individual customer needs.
“Affiliate marketing has long offered brands a scalable and cost-effective way to grow their businesses, but we wanted to give them the ability to measure the true value of their affiliate marketing programs,” said CJ Affiliate President Waleed Al-Atraqchi. "With the recent improvements we’ve made to our Affiliate Customer Insights service, we now offer clients deeper insights that they can use to drive new strategies and more effectively manage their affiliate programs in a way that has never before been possible.”
Affiliate Customer Insights measures customer interaction across multiple publishers, leveraging CJ Affiliate’s proprietary reporting technologies and rich consumer profiles from Conversant® to capture a holistic view of affiliate marketing initiatives. The service also helps affiliate managers determine the effectiveness of partnerships with affiliate publishers, facilitating program optimization down to the individual publisher level.
Reports delivered through Affiliate Customer Insights include:
New-to-File and Repeat Purchasers: Compare the percentage of unique new and repeat customers acquired from each affiliate publisher and the associated revenue of those transactions.
Purchase Behavior: Compare buying habits of average customers driven by each publisher in an advertiser’s program.
Channel Benchmarking: Compare buying trends and residual value of affiliate channel customers to non-affiliate channel customers.
Offline Impact: Measure how affiliate campaign exposure affects the customer journey to in-store conversions using Conversant’s deterministic, transaction-based matching and 160 million persistent, anonymous consumer profiles.
For more information on Affiliate Customer Insights, visit www.cj.com/advertiser/affiliate-customer-insights.
About CJ Affiliate by Conversant
CJ Affiliate by Conversant (formerly Commission Junction) is a leading global affiliate marketing network, specializing in pay-for-performance programs to drive results. Our network helps to create connections amid millions of online consumers daily by facilitating equitable, lucrative relationships between advertisers and publishers. Many of the world's most recognized and specialized brands run their affiliate programs on CJ's platform. For more information, please visit www.cj.com.
Conversant is a leader in personalized digital marketing. Conversant helps the world's biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and one of the world's largest affiliate marketing network—all fueled by a deep understanding of what motivates people to engage, connect and buy. For more information, please visit www.conversantmedia.com.