Commission Junction proves there are many ways to drive calls and measure ROI

CJ PayPerCall Drives Millions in Commissions and Revenue for

Advertisers and Publishers.


Commission Junction, a division of ValueClick, Inc. (Nasdaq: VCLK), has

brought online shoppers offers and deals from the internet's largest

retailers for more than 10 years. However, as prevalent as online buying

is, most consumers still prefer to buy high-ticket, more consultative

products and services offline. According to the August 2009 Harris

Interactive Poll, 54% of online consumers want human interaction before

making big-ticket purchases. The Commission Junction PayPerCall service

is a solution that accommodates this cross channel buying behavior, when

a customer browses online or offline but completes the sale over the


PayPerCall provides marketers a simple way to use unique, trackable,

phone numbers in all forms of media to attribute calls to various

channels such as mobile, television, print, search, display, coupons,

email and blogs. Marketers have several tools at their disposal to

manage the return on investment of their campaigns such as payout based

on time of day, IVR routing, originating phone numbers, and SMS opt-ins.

One of the benefits of PayPerCall is that it gives consumers the option

to call for a consultation while giving advertisers an opportunity for

an upsell. Given that calls convert on average 20-50% of the time,

companies can stop thinking of call centers as being cost centers, but

as potential revenue drivers.

"We have found that there is a whole new segment of publishers who are

very adept at driving calls. Our PayPerCall program has introduced us to

new publishers that we were previously not working with," said

Embry, Director of Affiliate Marketing at Gen3. "In fact, about 70% of

publishers participating in our PayPerCall program are not duplicative

of our affiliate partners. Due to the nature of a call — we have seen

significantly higher conversion rates on PayPerCall campaigns than with

our online campaigns. Callers are more ready to buy, whereas online

shoppers are often just browsing."

Publishers specializing in mobile and offline are also seeing success

with PayPerCall. Mobile Posse is one such company who, through driving

high quality calls to advertisers, is earning significant income. "Our

mobile campaigns through CJ's PayPerCall program have been very

effective," said
Jon Jackson, CEO for Mobile Posse. "Our engagement

rates are consistently in the double digits often averaging well above

15%. Consequently, our conversion rates are very high, which translates

to more revenue for our advertising partners."

"During the past 12 months, CJ has focused heavily on building out a

broad publisher base that knows how to drive quality calls for

advertisers," said
Kerri Pollard, General Manager of Commission

Junction. "We believe PayPerCall has the ability to help marketers drive

a significant amount of incremental revenue given the higher conversion

rate of calls. We are looking forward to helping our customers earn more

by expanding their cross channel marketing initiatives on a performance


Advertisers looking to convert more consumer calls or publishers wanting

to help drive calls, click

here to sign up for PayPerCall. For more information, give us a call

at 800-761-1072.

About Commission Junction

Commission Junction (

provides advanced performance marketing solutions that help marketers

increase online leads and sales. By facilitating strategic relationships

between advertisers and publishers, Commission Junction leverages its

proven expertise in affiliate marketing to drive measurable results for


About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest online

marketing services companies, offering comprehensive and scalable

solutions to deliver cost-effective customer acquisition for advertisers

and robust revenue streams for publishers. ValueClick's

performance-based solutions allow customers to reach their potential

through multiple online marketing channels, including affiliate and

search marketing, display advertising, lead generation, ad serving and

e-mail technology, and comparison shopping. ValueClick brands include

Commission Junction, ValueClick Media, Mediaplex,,

Coupon Mountain and Investopedia. For more information, visit

This release contains forward-looking statements that involve risks

and uncertainties, including, but not limited to, the risk that market

demand for on-line advertising in general, and performance based on-line

advertising in particular, will not grow as rapidly as predicted, and

the risk that legislation and governmental regulation could negatively

impact the Company's performance. Actual results may differ materially

from the results predicted, and reported results should not be

considered an indication of future performance. Important factors that

could cause actual results to differ materially from those expressed or

implied in the forward-looking statements are detailed under "Risk

Factors" and elsewhere in filings with the Securities and Exchange

Commission made from time to time by ValueClick, including, but not

limited to: its annual report on Form 10-K filed on February 26, 2010;

recent quarterly reports on Form 10-Q; and other current reports on Form

8-K. ValueClick undertakes no obligation to release publicly any

revisions to any forward-looking statements to reflect events or

circumstances after the date hereof or to reflect the occurrence of

unanticipated events.

ValueClick, Inc.
John Ardis312.994.1914

Source: Commission Junction

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