CJ PayPerCall Drives Millions in Commissions and Revenue for
Advertisers and Publishers.
Commission Junction, a division of
brought online shoppers offers and deals from the internet's largest
retailers for more than 10 years. However, as prevalent as online buying
is, most consumers still prefer to buy high-ticket, more consultative
products and services offline. According to the
Interactive Poll, 54% of online consumers want human interaction before
making big-ticket purchases. The Commission Junction PayPerCall service
is a solution that accommodates this cross channel buying behavior, when
a customer browses online or offline but completes the sale over the
phone.
PayPerCall provides marketers a simple way to use unique, trackable,
phone numbers in all forms of media to attribute calls to various
channels such as mobile, television, print, search, display, coupons,
email and blogs. Marketers have several tools at their disposal to
manage the return on investment of their campaigns such as payout based
on time of day, IVR routing, originating phone numbers, and SMS opt-ins.
One of the benefits of PayPerCall is that it gives consumers the option
to call for a consultation while giving advertisers an opportunity for
an upsell. Given that calls convert on average 20-50% of the time,
companies can stop thinking of call centers as being cost centers, but
as potential revenue drivers.
"We have found that there is a whole new segment of publishers who are
very adept at driving calls. Our PayPerCall program has introduced us to
new publishers that we were previously not working with," said
Embry, Director of Affiliate Marketing at Gen3. "In fact, about 70% of
publishers participating in our PayPerCall program are not duplicative
of our affiliate partners. Due to the nature of a call — we have seen
significantly higher conversion rates on PayPerCall campaigns than with
our online campaigns. Callers are more ready to buy, whereas online
shoppers are often just browsing."
Publishers specializing in mobile and offline are also seeing success
with PayPerCall. Mobile Posse is one such company who, through driving
high quality calls to advertisers, is earning significant income. "Our
mobile campaigns through CJ's PayPerCall program have been very
effective," said
rates are consistently in the double digits often averaging well above
15%. Consequently, our conversion rates are very high, which translates
to more revenue for our advertising partners."
"During the past 12 months, CJ has focused heavily on building out a
broad publisher base that knows how to drive quality calls for
advertisers," said
Junction. "We believe PayPerCall has the ability to help marketers drive
a significant amount of incremental revenue given the higher conversion
rate of calls. We are looking forward to helping our customers earn more
by expanding their cross channel marketing initiatives on a performance
basis."
Advertisers looking to convert more consumer calls or publishers wanting
to help drive calls, click
here to sign up for PayPerCall. For more information, give us a call
at 800-761-1072.
About Commission Junction
Commission Junction (www.cj.com)
provides advanced performance marketing solutions that help marketers
increase online leads and sales. By facilitating strategic relationships
between advertisers and publishers, Commission Junction leverages its
proven expertise in affiliate marketing to drive measurable results for
clients.
About
marketing services companies, offering comprehensive and scalable
solutions to deliver cost-effective customer acquisition for advertisers
and robust revenue streams for publishers.
performance-based solutions allow customers to reach their potential
through multiple online marketing channels, including affiliate and
search marketing, display advertising, lead generation, ad serving and
e-mail technology, and comparison shopping. ValueClick brands include
Commission Junction, ValueClick Media,
This release contains forward-looking statements that involve risks
and uncertainties, including, but not limited to, the risk that market
demand for on-line advertising in general, and performance based on-line
advertising in particular, will not grow as rapidly as predicted, and
the risk that legislation and governmental regulation could negatively
impact the Company's performance. Actual results may differ materially
from the results predicted, and reported results should not be
considered an indication of future performance. Important factors that
could cause actual results to differ materially from those expressed or
implied in the forward-looking statements are detailed under "Risk
Factors" and elsewhere in filings with the
Commission made from time to time by
limited to: its annual report on Form 10-K filed on
recent quarterly reports on Form 10-Q; and other current reports on Form
8-K.
revisions to any forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events.
jardis@valueclick.com
Source: Commission Junction
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