Acquisition Further Strengthens Video Discovery and Targeting
Inc. (Nasdaq: CNVR) today announced it has completed the acquisition
of SET Media, a digital video technology company that connects brands
with people through high quality, targeted and brand safe video
advertising. The acquisition strengthens Conversant's technology stack
and portfolio of highly differentiated products for ad agencies and
media professionals within digital video advertising, a global market
opportunity expected to grow from
The acquisition will add critical video targeting capabilities to
Conversant's personalization platform, unveiled earlier this week as the
company announced its rebranding from ValueClick to Conversant. SET
Media's clients include Fortune 500 companies in the automotive,
consumer, lifestyle, media and restaurant categories.
"SET Media is the ideal video technology to complement our dynamic
advertising capabilities," said
Conversant. "By adding their innovative technology and expertise to the
Conversant personalization platform, we further strengthen our ability
to provide agencies and media professionals with personalized digital
marketing campaigns at scale in the highly demanded video channel."
Through SET Media technology, Conversant will gain a deeper
understanding of consumers' video interests and be able to offer
superior contextual targeting. Integrating this technology with
Conversant's personalization platform will enable audience targeting at
scale yet to be achieved in digital video advertising. Lastly, all of
Conversant's video advertising products will be supported by SET Media's
state-of-the-art brand safety technology providing a new level of
transparency in digital video advertising.
SET Media has the exclusive ability to provide campaign reporting at
inventory level, showing advertisers each sponsored video while ensuring
complete brand preservation and performance optimization. Using
proprietary object, facial and motion detection, SET Media's discovery
and targeting platform runs advertisers' content only on videos most
relevant to their brand.
SET Media, founded in 2007, has offices in
The company's management team and employee base will join Conversant.
television accountability, safety and scale digitally with video. We're
excited to join the Conversant team and have the world's best brands use
our technology to scale video advertising like never before."
marketing. Combining the strengths of ValueClick Media, Commission
Junction, Mediaplex, Greystripe and
biggest companies grow by creating personalized experiences that deliver
higher returns for brands and greater satisfaction for people. We offer
a fully integrated personalization platform, personalized media programs
and the world's largest affiliate marketing network - all fueled by a
deep understanding of what motivates people to engage, connect and buy.
For more information, please visit www.conversantmedia.com.
This release contains forward-looking statements that involve risks
and uncertainties, including, but not limited to, the risk that market
demand for on-line advertising in general, and performance based on-line
advertising in particular, will not grow as rapidly as predicted, and
the risk that legislation and governmental regulation could negatively
impact the Company's performance. Actual results may differ materially
from the results predicted, and reported results should not be
considered an indication of future performance. Important factors that
could cause actual results to differ materially from those expressed or
implied in the forward-looking statements are detailed under "Risk
Factors" and elsewhere in filings with the
Commission made from time to time by Conversant, including, but not
limited to: its annual report on Form 10-K filed on
recent quarterly reports on Form 10-Q; and other current reports on Form
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