Conversant, the leader in personalized digital marketing, today announced its partnering with Integral Ad Science for third-party viewability measurement of in-app mobile ad campaigns.
“Conversant has been at the forefront of mobile viewability for years,” said Kurt Hawks, general manager, mobile at Conversant. “The discussion surrounding viewability has shifted from being about what rates advertisers should expect to who should actually measure those rates. Our partnership with Integral ensures clients have access to independent, third-party measurement from the industry’s leader in quantifying digital media quality.”
“We are committed to providing 100% viewable, brand safe and fraud-free impressions,” continued Hawks.
Conversant was recently named a participating member of Integral’s Certified Viewability Partner Program, highlighting the company’s committed to discrepancy-free viewability measurement.
“Integral shares in Conversant’s commitment to providing 100% viewable, brand safe, and fraud-free impressions,” said Harmon Lyons, vice president of business development at Integral Ad Science. “Together, we will continue to move the industry forward toward ensuring a clean online environment that focuses on ad quality for all brands.”
About Conversant, LLC
Conversant is the leader in personalized digital marketing. Conversant helps the world's biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world's largest affiliate marketing network—all fueled by a deep understanding of what motivates people to engage, connect and buy. For more information, please visit www.conversantmedia.com.
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry’s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser’s ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, Washington DC, London, Berlin, Sydney, Melbourne, Tokyo, Singapore and Paris. Learn more at www.integralads.com.