London – March 1, 2016 – Epsilon, a global leader in creating connections between people and brands, today announced that David Allen has joined as Managing Director of International,
reporting to Cathy Lang, Global Client Officer, Epsilon.
In his role, Mr. Allen will be responsible for driving global expansion, leading strategy and overseeing day-to-day business operations throughout the EMEA and APAC regions, including Australia, China, India, Japan, Singapore, the United Kingdom, Ireland, Germany, France and Spain. In addition, Mr. Allen’s global team will be responsible for client management, delivering data-driven marketing solutions to large global brands such as Dell, Google, Jaguar Land Rover and Johnson & Johnson.
“I’m excited to have David on the Epsilon team to run our international operations as we continue to grow and expand overseas and support multinational brands in their effort to engage with consumers in a truly personalized manner,” said Lang. “With over thirty years of global experience, including leadership roles across Europe, the U.S. and the Middle East, David’s strategic vision, creativity and drive will enable our associates and our clients to achieve success.”
Mr. Allen most recently served as Managing Director of PrivacyStar, charged with launching the company across European markets. Previously, he held senior executive and advisory roles at
Marketing Radar, Navigant Consulting and Acxiom.
“CMOs are increasingly tasked with meeting the needs of the global consumer, by connecting on an emotional level, at scale. This requires a partner that can bring together the tools,
strategy, insights and ideas to engage in a personalized way in the moments that matter,” explained Mr. Allen. “Epsilon has a proven track record of not only understanding consumers better than anyone else, but delivering innovative technology, great ideas and, most important to clients, meaningful results. I am thrilled to help the company continue to grow and transform this exciting industry.”
Mr. Allen will be based in Epsilon’s Teddington office in the UK.
Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital-Agency Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.