Dallas, TX — March 27, 2014 — Epsilon, the global leader in creating customer connections that build brand and business equity, today announced the official launch of the industry’s first Advanced Digital Solutions Practice. This group delivers client solutions that combine Epsilon assets with best of breed third-party technology and world class expertise.
This practice builds upon the success of Epsilon’s rapidly growing data-driven media business, which grew over 225% in 2013 over 2012.
“Marketing leaders frequently tell us that they’re excited about the rapid evolution of digital media and emerging opportunities to use data online. However, they need our help looking holistically across the online ecosystem to identify the right set of partners and tools for their objectives. They also look to us to manage an advanced engine that can really drive business results,” said Eric Stein, EVP of Epsilon’s Online Solutions. “Epsilon's deep expertise in delivering custom solutions, built on our rapidly growing programmatic media expertise, enable clients to be successful across the digital landscape."
To that end, the practice leverages proprietary Epsilon data, clients’ first party data, partner integrations, access to over 100 Epsilon digital experts and an ecosystem of best of breed partners.
The Advanced Digital Solutions Practice has been in beta mode for the past twelve months, and has built an impressive roster of clients, including three of the top six telecommunications providers, two of the top five automakers, two of the top five CPG firms and several major retailers. This practice has quickly gained traction with major marketers with revenue growing at well over 100% during the beta period. These client engagements leverage deep partnerships with companies including MediaMath, LiveRamp, Adobe, Blue Kai, Turn and others.
Auren Hoffman, CEO of LiveRamp, explained, “Many sophisticated marketers have needs that require the involvement of many external partners. Epsilon serves a critical role by providing the expertise, processes and data that help brands get the maximum value out of solutions like LiveRamp.”
"Epsilon's deep relationships with senior marketers and expertise in the programmatic space enable them to keenly identify opportunities to maximize the value of MediaMath's technology platform, meet the needs of today's brands and drive greater marketing ROI,” said Joe Zawadzki, CEO of MediaMath.