Providing unique customer insights and the ability to reach new customers in traditional and online channels since 1990
DALLAS, TX – April 22,2015 – Epsilon, the global leader in creating connections between people and brands, is celebrating the 25th anniversary of the Abacus Cooperative, a transactional data cooperative that allows its clients to benefit from a wealth of compliant customer information. 25 years ago the Abacus Cooperative revolutionized the direct marketing industry by introducing the first cooperative database for catalog marketers. The innovative approach to creating prospect lists changed the way marketers of all types and sizes use data – transforming the direct marketing industry forever.
Today, the Abacus Cooperative continues to be the go-to solution for marketers who need a reliable source of marketing data including catalogers, specialty retailers, direct-to-consumer businesses, nonprofit companies, publishers, e-tailers and business-to-business brands. Members of the Abacus Cooperative gain deeper insight into customer behavior, build stronger relationships with their customers and reach new customers who are more likely to respond to offers. With more than 2,000 participants the Abacus Cooperative houses more information on more consumers and business buyers than any other source.
“We’re proud to be celebrating the 25th anniversary of the Abacus Cooperative, an unprecedented milestone in the industry today,” shared Andy Frawley Chief Executive Officer of Epsilon. “Data has never been more important to marketers as they try to drive better customer connections and build deeper customer relationships. Abacus is the strongest foundation in the industry to help them do this.”
Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 1 800 309 0505.
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