DALLAS– February 01, 2016 – Epsilon, the global leader in creating connections between people and brands, today announced that Chief Executive Officer, Andy Frawley, has been elected to the 2016 Direct Marketing Association (DMA) Board.
Frawley is joined by nine other new Board members for the upcoming year. Founded in 1917, DMA is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. DMA represents thousands of companies and nonprofit organizations and works with policymakers to advance and protect the interests of the industry in Washington, the states and around the globe.
“Today, the pace of change in marketing is unprecedented. New technologies, tools, channels and devices emerge every day. I’m honored to join the DMA Board of Directors to work closely with my peers in support of this industry that drives business growth around the world and improves the lives of consumers,” said Frawley. “I am thrilled to represent Epsilon and our vast client base, many of the biggest brands in the world, as we address key industry issues and the future of data-driven marketing.”
“As the only trade association in the data-driven martech and adtech industries that represents all players in the ecosystem, DMA is delighted to have someone of Andy Frawley’s business and financial acumen, and stature in a leading marketing company elected to our Board of Directors,” said Tom Benton, DMA’s CEO. “DMA is uniquely positioned to bring solutions to the marketing ecosystem’s most vexing challenges and we will benefit significantly from Andy’s critical thinking skills and rich business experience.”
With 30 years of operating experience across agency, marketing services, consulting, enterprise software, software as a service (SaaS) and professional services companies, Frawley is a leading subject matter expert on digital marketing, including email marketing, CRM, big data, database marketing, marketing automation and customer value management. Frawley is a past Chairman of the Direct Marketing Association Financial Services Council Conference and served as a judge for the DMA Echo awards. He is also the author of “Igniting Customer Connections” (John Wiley & Sons, Inc.), which was released in October 2014.
About the Direct Marketing Association (DMA)
The Direct Marketing Association (www.thedma.org), founded in 1917, is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. DMA represents thousands of companies and nonprofit organizations across the entire ecosystem of data-driven marketing – including supply and demand sides. As such, DMA is uniquely positioned to bring together all industry participants to address the most significant challenges and advance solutions that benefit the marketplace. DMA’s solutions bring forward INNOVATION that accelerates business growth, EDUCATION that develops talent and ensures compliance with ethical and best practices, and ADVOCACY that advances policies which support innovation in marketing. DMA’s signature event, &THEN, is the largest global event for data driven marketing and attracts the industry’s top leaders and practitioners from around the world.
Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital-Agency Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.