Epsilon invests in its Automotive Practice with two new executive hires

Automotive Industry Veterans Bryan Everly and Brian Williams Named Chief Technology Officer and SVP Client Services, Respectively

DALLAS – March 15, 2018 – Epsilon®, a global leader in creating connections between people and brands, today announced the appointment of Bryan Everly as Chief Technology Officer, Automotive and Brian Williams as Senior Vice President, Client Services. The positions are new to the company’s high-growth, innovation-focused Automotive Practice and both Everly and Williams will report to Cathy Lang, President of Epsilon’s Automotive Practice.

As Chief Technology Officer, Everly will be a member of Epsilon’s senior leadership team, responsible for the full product development lifecycle of application and platform engineering across the Automotive Practice. He will develop and execute a digital omni-channel technology strategy geared toward addressing the changing demands of the automotive market. In addition, he will drive innovation and oversee Epsilon’s world-class Automotive technology team, focused on advancing the company’s proprietary 1:1  technology stack for our clients. Prior to joining Epsilon, Everly worked in technology for over thirty years across a variety of leadership roles at IBM, Teradata and ExactTarget. He was previously the Chief Technology Officer at NextGear Capital (a Cox Automotive Company) and most recently Vice President of Technology for Cox Automotive's Lender Solutions products. Everly is a member of the Association for Computer Machinery  and the Institute of Electrical and Electronic Engineers  Computer Society, and will be based out of Epsilon’s San Diego, CA office.

“Epsilon’s position in the automotive sector is incredibly attractive, and I couldn’t pass up the opportunity to join a company with cutting-edge marketing capabilities driven by technology,” shared Everly. “I am eager to evolve our product offerings for clients, ensuring they are using Epsilon’s proprietary technology to its broadest capability.”

Williams will be responsible for managing account growth and strategy, ensuring Epsilon’s world-class marketing solutions deliver positive business results for clients. As SVP, Client Services and a member of the executive team, he will focus on a comprehensive approach to marketing, ensuring customer experiences have full integration across channels and digital components. Williams has over thirty years of leadership experience with expertise in automotive account management gained through positions held at Urban Science, MRM, Wunderman and, most recently, Xperience Communications. Williams will be based out of Southfield, MI.

“2018 will offer a unique growth opportunity for and transformation of the Automotive industry, as  our clients grapple with a need for marketing efficiencies, strong customer experiences and new technologies,” said Williams. “I look forward to integrating Epsilon’s industry-leading solutions and strategies across world-class marketing organizations to drive outcomes for clients.”

“The automotive industry is evolving quickly. At Epsilon, we’re focused on investing in the right people, the best technology and the most relevant data to propel our clients’ business forward for future success,” shared Lang. “In bringing Brian and Bryan on board, Epsilon gains impressive Automotive industry, technology and multi-channel expertise, all which will contribute to strong customer connections for our brand clients.”


About Epsilon
Epsilon® is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant®, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ AffiliateTM, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands.  Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Agency Network, #1 Largest U.S. Agency from All Disciplines, #1 Largest U.S. CRM/Direct Marketing Agency Network and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000 associates in 70 offices worldwide. Epsilon is an Alliance Data® company. For more information, visit and follow us on Twitter @EpsilonMktg.