Press Room

February 24, 2015

Receiving client satisfaction awards in 10 out of 11 categories

DALLAS, TX – February 24, 2015 – Epsilon, the global leader in creating connections between people and brands, today announced it has achieved the leader’s ring in The Relevancy Group’s, The Relevancy Ring – ESP Buyer’s Guide 2015, a quantifiable measurement of ESPs and Email Infrastructure vendors. In this evaluation, The Relevancy Group revealed, “for marketers looking for a global enterprise solution that delivers highly personalized complex email and omnichannel campaigns using data from multiple sources, Epsilon’s latest version of Agility Harmony™ is one to review.”

The Relevancy Ring Vendor Success metric is measured by five attributes including: Client Satisfaction, Inbox Placement, Service Capabilities, Functionality and Innovation. In this evaluation, Epsilon received top scores in Service Capabilities, Inbox Rate and Client Satisfaction.  Epsilon gained high marks for companies looking for a full-service partner and the report cites that Agility Harmony™ clients also benefit from Epsilon’s database marketing and loyalty solutions, explaining they “are ideal for enterprise marketers seeking a scalable omnichannel solution.” The report also shares that, “clients praised Epsilon’s ability to leverage email and connect customer experiences beyond email.”

Epsilon received Gold and Silver Relevancy Ring Client Satisfaction Awards in 10 out of 11 categories with a Gold distinction in: Account Management, Strategic Services, Technical Services, Production Services, Integration and Omnichannel Marketing Capabilities, led by the 21st century technology behind Agility Harmony™, which optimizes big data opportunities.

“We’re thrilled to once again be named a leader in this space,” said Andy Frawley, Chief Executive Officer of Epsilon. “We built Agility Harmony from the ground up to be omnichannel and help brands reach consumers with highly personalized, data-driven communications. We are honored to be recognized by The Relevancy Group for our commitment to helping our clients achieve success engaging with customers across channels in a seamless manner.”

“Harmony provides marketers with the freedom and flexibility to use any type of data as they choose, through Epsilon’s robust APIs and polyglot persistence database,” shared David Daniels, CEO of The Relevancy Group. “Agility Harmony clients will also benefit from Epsilon’s service-led culture, as well as their ancillary solutions.”

For the full report “The Relevancy Ring – ESP Buyer’s Guide 2015” click here.

For additional information about Epsilon’s Agility Harmony, please visit www.agilityharmony.com

 

About Epsilon

Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 1 800 309 0505.

 

About The Relevancy Group

The Relevancy Group provides market research, survey design and consulting. We assist marketers (buyers) connect with vendors (sellers) and manage the vendor selection process, each year we represent tens of billions of email messages that are out for bid for new solution providers. We provide educational and advisory resources to advance our clients and the markets understanding of relevance in order to deepen their customer relationships. The Relevancy Group is dedicated to educating the market on the imperative tactics needed to foster trust with consumers and improve an organization's relevance within the broader online economy. Working with the leading brands, vendors and associations that comprise our economy, The Relevancy Group acts as an educator and trusted advisor in the aim of optimizing omnichannel connected marketing strategy and tactics. The Relevancy Group publishes research, educational resources and consults with businesses on vendor selection, mergers/acquisitions and other strategic imperatives.

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