Continued focus on and commitment to consumer protection, security and privacy secured repeat recognition
DALLAS – June 14, 2016 – Epsilon®, a global leader in creating connections between people and brands, today announced it was named to the Online Trust Alliance (OTA) 2016 Online Trust Honor Roll for the fifth consecutive year. The Honor Roll is comprised of companies that receive top grades in the annual Online Trust Audit, a composite analysis recognizing excellence in consumer protection, website infrastructure security and responsible privacy practices.
A 501(c)(3) charitable organization, the OTA is dedicated to developing and advancing best practices and tools to enhance the protection of users’ security, privacy and identity. The OTA operates globally, supported by over 100 leading brands, advertisers, marketers, technology leaders, non-profits and government agencies. The organization’s Online Trust Audit analyzes over 100,000 web pages across multiple sectors, including the Internet Retailer Top 500, FDIC Top 100 Banks, Top 100 Federal and State Government sites, Top 100 consumer service sites, Top 100 News/Media sites, as well as OTA members.
“Consumer privacy and protection remains an important issue in digital marketing. Upholding Online Trust Alliance’s mission to enhance online trust and empower clients and consumers is a responsibility we don’t take lightly,” said Andy Frawley, Chief Executive Officer at Epsilon. “We are honored to be named to Online Trust Alliance’s Honor Roll list for the fifth consecutive year, and remain committed to ensuring our client’s marketing efforts are best-in-class and protect every consumer’s privacy and information.”
“Epsilon continues to demonstrate leadership in their commitment to helping make the Internet safer, more trustworthy and resilient,” said OTA Executive Director and President Craig Spiezle. “At OTA, we are impressed by the company’s ongoing efforts to take data privacy seriously and serve as an industry leader and role model.”
Epsilon’s website offers detailed information for consumers about how their data is collected and protected as well as how it is used for marketing purposes. Visit the Consumer Knowledge Center to learn more.
To learn more about the Online Trust Audit, and how sites can optimizes their security and privacy practices, sign up for OTA’s webinar on June 28, 2016.
Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.
The Online Trust Alliance (OTA) is a non-profit with the mission to enhance online trust and user empowerment while promoting innovation and the vitality of the Internet. Its goal is to help educate businesses, policy makers and stakeholders while developing and advancing best practices and tools to enhance the protection of users’ security, privacy and identity. OTA supports collaborative public-private partnerships, benchmark reporting, and meaningful self-regulation and data stewardship. Its members and supporters include leaders spanning the public policy, technology, ecommerce, social networking, mobile, email and interactive marketing, financial, service provider, government agency and industry organization sectors. https://otalliance.org/HonorRoll