Epsilon recognized for commitment to best practices in security, privacy and consumer protection for fourth consecutive year
DALLAS, TX – June 16, 2015 – Epsilon, the global leader in creating connections between people and brands, today announced that for the fourth consecutive year it is a recipient of the Online Trust Alliance (OTA) 2015 Online Trust Honor Roll for demonstrating leadership and commitment to best practices and self-regulation.
OTA is a non-profit organization with the mission to enhance online trust and empowering users, while promoting innovation and the vitality of the internet. Committed to collaborating throughout the ecosystem, OTA’s goal is to help educate businesses, policy makers and stakeholders while developing and advancing best practices and tools to enhance the protection of users' security, privacy and identity. OTA supports collaborative public-private partnerships, benchmark reporting, meaningful self-regulation and data stewardship. OTA supporters include over 100 leading brands, advertisers, marketers, technology leaders, non-profits and government agencies.
“It’s a tremendous honor to be recognized by the Online Trust Alliance for our fourth year in a row. At Epsilon, we take great pride in providing consumers with transparency and choice when it comes to how their data is collected and used for marketing purposes. We remain committed to investing our time and resources in best-in-class security, privacy practices and consumer protection,” said Jeanette Fitzgerald, Chief Privacy Officer at Epsilon. “The responsible use of data is integral to our business and to the entire economy and we are grateful that the Online Trust Alliance continues to celebrate leadership, best practices and self-regulation across the digital ecosystem.”
“OTA applauds Epsilon for its ongoing commitment to responsible data stewardship and consumer protection. Epsilon has demonstrated that security and privacy are deeply embedded in their brand’s value proposition,” said OTA Executive Director and President Craig Spiezle. “We encourage other marketing companies to follow Epsilon’s lead by implementing security and privacy practices that protect users’ data.”
The Online Trust and Honor Roll Audit is the only comprehensive, independent online trust benchmark study. Evaluating sites in three categories: brand protection, privacy and security, this annual audit underscores the importance of continued monitoring of security and privacy practices and the risks of becoming complacent. Now in its 7th year, the 2015 Online Trust Audit Honor Roll expands to a broader set of privacy and security enhancing criteria reflecting input from over 100 companies, consumer advocates and security professionals. Based on a composite weighted analysis, those sites that score 80 percent or better overall are recognized in the Honor Roll. Combined, this study analyzed nearly 1,000 leading websites, including the Internet Retailer 500, FDIC 100 banks, top social networking companies, top 50 news and media, and government agencies.
Epsilon’s website offers a variety of tools for consumer use as well as detailed information about data practices. Visit the Consumer Knowledge Center to learn more.
Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital-Agency Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 1 800 309 0505.
The Online Trust Alliance (OTA) is a non-profit with the mission to enhance online trust and user empowerment while promoting innovation and the vitality of the Internet. Its goal is to help educate businesses, policy makers and stakeholders while developing and advancing best practices and tools to enhance the protection of users' security, privacy and identity. OTA supports collaborative public-private partnerships, benchmark reporting, and meaningful self-regulation and data stewardship. Its members and supporters include leaders spanning the public policy, technology, ecommerce, social networking, mobile, email and interactive marketing, financial, service provider, government agency and industry organization sectors.