BOSTON—Oct 3— Epsilon®, a global leader in creating connections between people and brands, today announced that Brian Serino has joined as Senior Vice President, Managing Director, Sales, reporting to Wayne Townsend, President of Epsilon’s Technology Practice.
Serino will be responsible for defining the strategic direction for the Technology Practice’s global sales organization and driving revenue growth through long-term new business agreements that combine Epsilon’s industry-leading database marketing services and digital messaging and loyalty engagement platforms, Agility HarmonyTM and Agility LoyaltyTM. Through a consultative-selling approach, Serino and his team will advise Fortune 1000 companies on how to deepen customer engagement and create sustainable business growth through integrated digital and data-driven marketing approaches.
Prior to joining Epsilon, Serino held senior leadership positions at Unica (acquired by IBM), Neolane (acquired by Adobe) and NetProspex (acquired by Dun & Bradstreet), helping to lead all three organizations to acquisition, delivering shareholder value.
“Brian is a seasoned executive with a proven track record in business-to-business technology solutions. We are pleased to bring his results-oriented focus to Epsilon’s Technology Practice,” shared Townsend. “I believe his entrepreneurial mindset will ignite new thinking in the organization and his industry acumen and customer focus will create the vision required to continue to drive profitable growth for our business.”
Serino’s appointment comes in the midst of a strong year for Epsilon’s Technology Practice, which announced expanded relationships with KeyBank, GNC and Guideposts, among others. Epsilon was also named a Leader in customer loyalty in the report: “The Forrester WaveTM: Customer Loyalty Solutions, Q3 2017,” and awarded Best Email Marketing Platform in the Digiday Signal Awards.
“It is difficult to remain competitive in today’s rapidly transforming industry, but with a rich heritage of innovation Epsilon has evolved and transformed, while exceeding client expectations,” shared Serino. “I am thrilled to join Epsilon, an industry-leader in email, loyalty and customer experience. I look forward to not only helping the organization succeed through new market opportunities but also helping our clients succeed by bringing them integrated solutions that combine Epsilon’s unrivaled data intelligence, world-class technology and analytic and strategic services.”
Serino will be based out of Epsilon’s Wakefield, MA office.
Epsilon® is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant®, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate by Conversant®, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Agency Network, #1 Largest U.S. Agency from All Disciplines, #1 Largest U.S. CRM/Direct Marketing Agency Network and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000 associates in 70 offices worldwide. Epsilon is an Alliance Data® company. For more information, visit www.epsilon.com and follow us on Twitter @EpsilonMktg.