Dallas, TX — April 03, 2014 — Epsilon, the global leader in creating customer connections that build brand and business equity, today announced the launch of Auto Insurance ValueScore. In partnership with TransUnion, Auto Insurance ValueScore enables marketers to target new auto insurance prospects who are most likely to resemble their most valuable existing customers. A household marketing indicator that solely ranks prospects into categories of preferred, standard and nonstandard segments, Auto Insurance ValueScore can be used in any marketing application — both online and offline. Leveraging Epsilon’s TotalSource Plus™ best-in-class marketing database alongside TransUnion’s auto insurance expertise, marketers will be able to obtain a crystal-clear, 360-degree view of their customers through multiple dimensions of marketing data. “Auto Insurance ValueScore addresses the many challenges insurance marketers face in the online space, such as inability to identify stronger prospects and then win their business with offers tailored to them,” said Tim Prunk, executive vice president Epsilon Data Solutions. “Auto Insurance ValueScore will help marketers uncover valuable potential customers and ignite strong connections with them.” “The Auto Insurance Value Score couples TransUnion’s and Epsilon’s data assets with advanced analytics to create a very powerful marketing solution,” said Mark McElroy, executive vice president of TransUnion’s insurance business unit. “This solution allows carriers to focus their valuable and finite marketing resources on finding the most attractive consumers — those who match their best customer profile.”
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