New feature, Harmony Live, allows marketers to provide instantly relevant content in email based on time, place, device and behavior: every time the email is opened
DALLAS, TX – September 14, 2015 – Epsilon, the global leader in creating connections between people and brands, today announced the launch of Harmony Live, a new feature within Agility Harmony. Harmony Live allows users to insert contextually relevant content into their email marketing campaigns that adapts at the time of open based on subscriber preferences and relevant external events such as device, local weather and real-time information from social networks.
Agility Harmony is the first enterprise digital marketing platform to offer native real-time content capabilities through its innovative user interface. With Harmony Live, digital marketers can elevate email calls-to-action beyond static content and command attention with real-time interactive elements. The feature also incorporates rich media and geo-targeting more seamlessly.
“Agility Harmony was built to enable the creation and delivery of cutting-edge email and cross-channel campaigns that drive better results for brands,” shared Art Souza, Vice President, Products at Epsilon. “The support for real-time content capabilities through Harmony Live is the next evolution in Agility Harmony as we continue to help marketers create unique, engaging experiences that forge stronger connections with customers.”
Harmony Live consists of several time-of-open components allowing marketers to create better brand experiences, including:
- Geo-targeted weather information based on a customer’s location when the email is opened.
- Specific promotions and offers based on the location of the user when the email is opened.
- Connecting real-time information from social networks such as Facebook, Pinterest and Instagram inside the email.
- Showing rich media using an automated video playback component with live animation inside the email.
Additionally, through a seamless user experience in Agility Harmony’s, clients using Harmony Live benefit from integrated reporting of live content performance.
Agility Harmony powers the dialogue between brands and their customers, delivering highly personalized campaigns via email, mobile, social, online and offline. For more information visit agilityharmony.com or follow @AgilityHarmony on Twitter.
Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital-Agency Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 1 800 309 0505.