DALLAS– April 28, 2017 – Epsilon®, a global leader in creating connections between people and brands, today announced that Stacey Hawes, President, Data has been elected to the 2017 Data & Marketing Association (DMA) Board of Directors.
Founded in 1917, DMA is the world’s largest trade association dedicated to championing deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA represents thousands of companies and nonprofit organizations and works with policymakers to advance and protect industry interests domestically and around the globe.
“Consumers are evolving rapidly and so too is the marketing industry as it keeps pace with emerging data, channels and technology. It’s an honor to join the DMA Board of Directors. I look forward to working closely with my peers to support the industry through the digital transformation, and to advise on bringing solutions to market for DMA members,” shared Hawes. “I am thrilled to represent Epsilon and our world-class client base, as we help foster consumer confidence and trust in data-driven marketing principles that simplify consumer lives through relevant and personalized marketing.”
“As the premier marketing and advertising association with a central focus on the responsible and innovative use of data to benefit consumers and our economy, Data & Marketing Association and its Board of Directors are delighted to welcome Stacey Hawes to the Board,” said Tom Benton, Data & Marketing Association CEO. “With data at the center of marketing’s future, executives like Stacey and firms like Epsilon are precisely the types of leaders to be addressing industry challenges and lifting success across the entire ecosystem, from client side to supply side.”
Hawes has kept her finger on the data industry’s pulse for more than 17 years, helping clients across industry verticals determine how data can be incorporated into new and pre-existing marketing solutions. As President of Epsilon’s Data Practice she is focused on driving growth, evolving Epsilon’s omnichannel data strategies and identifying cross-sell opportunities across Epsilon’s Agency, Technology and Automotive Practices, as well as deepening alignment with Conversant, Epsilon’s leading digital marketing business. Hawes is an active leader and speaker in the direct marketing industry having served on the National Etailing and Mailing Organization of America’s Board of Directors for more than six years. She received a Stevie Award for Women in Business in 2016 and was honored by Folio as a Top Woman in Media for industry leadership in 2014.
About the Direct and Marketing Association (DMA)
Founded in 1917 and driving the data and marketing agenda for a full century, the Data & Marketing Association (“DMA”) champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s brand-leading membership is made up of over 1,400 organizations who are today’s innovative tech and data firms, marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem—demand side and supply side—and engaging more than 100,000 industry professionals annually, DMA is uniquely positioned to convene and guide the industry to bring win/win solutions to the market, and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.
DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data to identify and fulfill customer needs and interests; innovating to bring solutions forward to the data & marketing ecosystem’s most vexing challenges; educating today’s members of the data & marketing ecosystem to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.
Epsilon® is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant®, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate by Conversant®, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000 associates in 70 offices worldwide. Epsilon is an Alliance Data® company. For more information, visit www.epsilon.com and follow us on Twitter @EpsilonMktg.