Higher incomes use online coupons more than lower incomes

Higher Incomes Use Online Coupons More Than Lower Incomes

Higher Incomes Use Online Coupons More Than Lower Incomes

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--June 12, 2007--Although

coupon usage may be stereotypically associated with lower income

households, according to a survey of 1,000 consumers

in the United States, coupon usage actually increases with income -

particularly usage of coupons found online.

Of the 1,000 consumers surveyed - all who have Internet access -

nearly three quarters (73%) used at least one coupon they found online

within the past six months. Almost one-in-five (19%) reported using

online coupons six or more times in the past six months.

58% of the survey respondents who had household incomes of less

than $35,000 a year said they had used an online coupon at least once

in the past six months, while 74% of those with household incomes

between $35,000 and $74,000 said they had used an online coupon at

least once in the past six months. Meanwhile, 84% of those with annual

household incomes of at least $75,000 said they had used online

coupons at least once in the past six months.

The $75,000 and above salary group also reported more frequency in

using online coupons in the last six months, with 48% of them saying

they had used online coupons four or more times in the last six

months. Only 23% of the survey respondents who had indicated their

annual salary was less than $35,000 said they had used online coupons

four or more times in the last six months.

                                           Household Income
Online coupons past 6 mos. less than $35K $35 - 74K $75K+
Used 1-3 35% 44% 36%
Used 4+ 23% 30% 48%
Used at least one 58% 74% 84%

Similar patterns emerged for other types of coupon employment,

although the relationship with income was not quite as strong as with

coupons found online. For comparison, the table below shows usage of

coupons received in the regular mail.

                                           Household Income
Mail coupons past 6 mos. less than $35K $35 - 74K $75K+
Used 1-3 36% 39% 35%
Used 4+ 36% 46% 53%
Used at least one 72% 85% 88%

At consumers can easily search hundreds of coupons

by product name or by store name currently offered by a wide range of

stores online.

Amplitude Research® conducted this study among a nationwide web

panel, over a 4-day period from April 6th to April 9th, 2007. There

were 1,000 survey respondents, resulting in a +/- 3.1% maximum

sampling margin of error at the 95% confidence level. Visit for survey results.

About is an internationally acclaimed comparison

shopping engine that provides consumers with easy access to

comprehensive buying information on a wide variety of products.

PriceRunner aggregates product details, user and expert product

reviews, retailer ratings, as well as the best available prices in one

convenient location. PriceRunner distinguishes itself from other

comparison shopping engines by providing consumers with the broadest

price comparisons and always listing the lowest price first.

PriceRunner's goal is to provide consumers with the ability to make an

informed and confident buying decision. is a

ValueClick, Inc. company.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest

online marketing services companies, offering comprehensive and

scalable solutions to deliver cost-effective customer acquisition for

advertisers and robust revenue streams for publishers. ValueClick's

performance-based solutions allow customers to reach their potential

through multiple online marketing channels, including affiliate and

search marketing, display advertising, lead generation, ad serving and

email technology, and comparison shopping. ValueClick brands include

Commission Junction, ValueClick Media, Mediaplex and PriceRunner. For

more information, please visit

This release contains forward-looking statements that involve

risks and uncertainties, including, but not limited to, trends in

online advertising spending and estimates of future online

performance-based advertising. Actual results may differ materially

from the results predicted, and reported results should not be

considered an indication of future performance. Important factors that

could cause actual results to differ materially from those expressed

or implied in the forward-looking statements are detailed under "Risk

Factors" and elsewhere in filings with the Securities and Exchange

Commission made from time to time by ValueClick, including, but not

limited to: its annual report on Form 10-K filed on March 31, 2006 and

an amendment to its annual report on Form 10-K/A filed on April 21,

2006; recent quarterly reports on Form 10-Q and Form 10-Q/A; and other

current reports on Form 8-K. ValueClick undertakes no obligation to

release publicly any revisions to any forward-looking statements to

reflect events or circumstances after the date hereof or to reflect

the occurrence of unanticipated events.

CONTACT: ValueClick, Inc.

John Ardis, 630-922-6423

Gary J. Fuges, CFA, 818-575-4677 (Investor Relations)