Higher Incomes Use Online Coupons More Than Lower Incomes
WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--June 12, 2007--Although
coupon usage may be stereotypically associated with lower income
households, according to a PriceRunner.com survey of 1,000 consumers
in the United States, coupon usage actually increases with income -
particularly usage of coupons found online.
Of the 1,000 consumers surveyed - all who have Internet access -
nearly three quarters (73%) used at least one coupon they found online
within the past six months. Almost one-in-five (19%) reported using
online coupons six or more times in the past six months.
58% of the survey respondents who had household incomes of less
than $35,000 a year said they had used an online coupon at least once
in the past six months, while 74% of those with household incomes
between $35,000 and $74,000 said they had used an online coupon at
least once in the past six months. Meanwhile, 84% of those with annual
household incomes of at least $75,000 said they had used online
coupons at least once in the past six months.
The $75,000 and above salary group also reported more frequency in
using online coupons in the last six months, with 48% of them saying
they had used online coupons four or more times in the last six
months. Only 23% of the survey respondents who had indicated their
annual salary was less than $35,000 said they had used online coupons
four or more times in the last six months.
Online coupons past 6 mos. less than $35K $35 - 74K $75K+
Used 1-3 35% 44% 36%
Used 4+ 23% 30% 48%
Used at least one 58% 74% 84%
Similar patterns emerged for other types of coupon employment,
although the relationship with income was not quite as strong as with
coupons found online. For comparison, the table below shows usage of
coupons received in the regular mail.
Mail coupons past 6 mos. less than $35K $35 - 74K $75K+
Used 1-3 36% 39% 35%
Used 4+ 36% 46% 53%
Used at least one 72% 85% 88%
At PriceRunner.com consumers can easily search hundreds of coupons
by product name or by store name currently offered by a wide range of
Amplitude Research® conducted this study among a nationwide web
panel, over a 4-day period from April 6th to April 9th, 2007. There
were 1,000 survey respondents, resulting in a +/- 3.1% maximum
sampling margin of error at the 95% confidence level. Visit
http://www.pricerunner.com/couponsurvey.html for survey results.
PriceRunner.com is an internationally acclaimed comparison
shopping engine that provides consumers with easy access to
comprehensive buying information on a wide variety of products.
PriceRunner aggregates product details, user and expert product
reviews, retailer ratings, as well as the best available prices in one
convenient location. PriceRunner distinguishes itself from other
comparison shopping engines by providing consumers with the broadest
price comparisons and always listing the lowest price first.
PriceRunner's goal is to provide consumers with the ability to make an
informed and confident buying decision. PriceRunner.com is a
ValueClick, Inc. company.
About ValueClick, Inc.
ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest
online marketing services companies, offering comprehensive and
scalable solutions to deliver cost-effective customer acquisition for
advertisers and robust revenue streams for publishers. ValueClick's
performance-based solutions allow customers to reach their potential
through multiple online marketing channels, including affiliate and
search marketing, display advertising, lead generation, ad serving and
email technology, and comparison shopping. ValueClick brands include
Commission Junction, ValueClick Media, Mediaplex and PriceRunner. For
more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve
risks and uncertainties, including, but not limited to, trends in
online advertising spending and estimates of future online
performance-based advertising. Actual results may differ materially
from the results predicted, and reported results should not be
considered an indication of future performance. Important factors that
could cause actual results to differ materially from those expressed
or implied in the forward-looking statements are detailed under "Risk
Factors" and elsewhere in filings with the Securities and Exchange
Commission made from time to time by ValueClick, including, but not
limited to: its annual report on Form 10-K filed on March 31, 2006 and
an amendment to its annual report on Form 10-K/A filed on April 21,
2006; recent quarterly reports on Form 10-Q and Form 10-Q/A; and other
current reports on Form 8-K. ValueClick undertakes no obligation to
release publicly any revisions to any forward-looking statements to
reflect events or circumstances after the date hereof or to reflect
the occurrence of unanticipated events.
CONTACT: ValueClick, Inc.
John Ardis, 630-922-6423
Gary J. Fuges, CFA, 818-575-4677 (Investor Relations)