A Perfect Storm for Savings - More Coupons, Bigger Discounts & Low Prices
WESTLAKE VILLAGE, Calif., Apr 01, 2008 (BUSINESS WIRE) -- Concern over the economy has one silver lining - more retailers are offering online coupons and deals at deep discounts to drive sales. In turn, customers are responding, as more people go online to look for savings. CouponMountain.com, which has been providing users with online coupons since 2001, bucked seasonal trends as February traffic outpaced November traffic by 10% according to the ComScore Key Measures Report. The reported number of total unique visitors is also up 90% over last February as more customers turn to the site to save on everything from laptops to baby clothes.
The discounts offered in February were deeper than last year. An internal survey of 1,162 coupons and deals from top computer retailers revealed that discounts listed in February 2008 offered a 19% deeper discount on average than ones listed in February 2007. The best discounts were offered by Buy.com, with an average discount of 58%, and HP, with an average discount of 34%. The average discount doubled at both stores compared to what they listed on CouponMountain.com in February 2007. Also, online retailers like Overstock.com and Newegg offered 82% and 207% more online coupons and deals on the site this February than last year.
MeziMedia, a division of ValueClick, Inc. (NASDAQ: VCLK), has leveraged this increased supply and demand for coupons on both their CouponMountain.com site as well as Smarter.com, a site that provides consumers with price comparison, product reviews, merchant reviews, product videos and more - all matched with online products. For example, in February they focused on adding online coupons to the listed products and managed to match online coupons to nearly 70% of the active product catalog offered on Smarter.com.
"Today, more and more top online retailers are offering special savings including coupons, rebates and free shipping offers in hopes of enticing consumers to purchase products," said Paul Willmes, MeziMedia's Product Evangelist. "Smarter.com has increased its coupon coverage to nearly 70% of all active products on our shopping search site in order to more accurately reflect market conditions and meet consumer demand for deep savings."
The addition of coupons and rebates to a price comparison site like Smarter.com makes it possible for consumers to save even more than on a traditional coupon site. Customers can choose the lowest price with taxes and shipping included and then save even more with a coupon or rebate. Smarter.com can help customers save on everything from tech products like digital cameras and iPods to apparel like women's jeans and men's watches.
MeziMedia, Inc. has the fastest growing comparison shopping network online according to the November 2006 comScore Media Metrix report. Their flagship Smarter.com helps consumers find the right products, save money and have the best online shopping experience possible. Recent innovations include Smarter Visual Search, Smarter SMS and the aggregation of over one million product ratings and reviews. Smarter.com provides retailers with millions of qualified leads each month and partners with quality search results. MeziMedia offers comparison shopping in the US, Japan, China and Korea. The company also operates free-to-use online coupon sites, cash back rebate sites and meta search engines. MeziMedia currently has more than 150 employees between its offices in Los Angeles, Shanghai and Tokyo. More information is available on Smarter.com comparison shopping at: http://www.smarter.com and the MeziMedia corporate website at: http://www.mezimedia.com.
About ValueClick, Inc.
ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest integrated online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and transparent revenue streams for publishers. ValueClick's performance-based solutions allow its customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and related technologies, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, Smarter.com, CouponMountain.com, and PriceRunner. For more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company's performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on March 1, 2007; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
SOURCE: ValueClick, Inc.
John Ardis, 630-922-6423
Gary J. Fuges, CFA, 818-575-4677