PRESSROOM survey of 1,000 consumers reveals the median spend on Mother's Day and Father's Day gifts is exactly the same: $44 Survey of 1,000 Consumers Reveals the Median Spend on Mother's Day and Father's Day Gifts is Exactly the Same: $44<br /> Survey of 1,000 Consumers Reveals the Median Spend on Mother's Day and Father's Day Gifts is Exactly the Same: $44

Interesting Phenomenon is Identified -- More Females Purchase Dad's Gifts, While Equal Number of Males and Females Purchase Mom's Gifts

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--April 25, 2007--How

much do Americans plan to spend on gifts for their parents on Mother's

Day and Father's Day? Do Americans spend more for mom's gift or dad's

gift? Do those with higher incomes spend more on their parent's gift

than those with lower incomes? Do sons feel less comfortable about

spending on a gift for dad?

According to a survey of 1,000 consumers in the United States,

commissioned by and executed by Amplitude Research,

72% said they expect to buy a Mother's Day gift and 58% said they will

buy a Father's Day gift, but the median amount spent on gifts for each

parent was the same: $44.

Although the proportion expecting to buy a Mother's Day gift was

similar among females (72%) and males (71%), the proportion expecting

to buy a Father's Day gift was noticeably higher among females (67%

vs. 49% of males). This held true not only for the total sample, but

also within different age groups.

  • Among those under 35 years old, 77% of females and 68% of

    males expect to buy a Father's Day gift this year.

  • Among those 35 to 49 years old, 71% of females and 47% of

    males expect to buy a Father's Day gift.

  • Among those 50 to 64 years old, 39% of females and 26% of

    males expect to buy a Father's Day gift.

37.7% of survey respondents who said they planned to buy a

Mother's Day gift said they planned to spend between $25 and $49,

while 21% said they planned to purchase a Mother's Day gift in the

range of $50 to $74. Just over 19% would buy a gift that costs between

$10 and $24, and 12% said they planned to spend $100 or more. 9%

responded that they intended to shell out between $75 and $99 for a

Mother's Day gift.

39.6% of survey respondents who said they planned to buy a

Father's Day gift said they planned to spend between $25 and $49;

21.6% said they would buy a gift ranging in cost from $50 to $74; a

little over 17% said they would be purchasing a gift costing between

$10 and $24; 10% said they would spend $100 or more; and just over 9%

said they planned to spend between $75 and $99.

Martin Andersen, General Manager of PriceRunner U.S., found the

results intriguing: "More research needs to be done about why females

seem to spend on a Father's Day gift more often than males. Perhaps

men are less comfortable about gift exchanges between son and father

versus son and mother," said Anderson.

Below is a summary of what Americans plan to spend on gifts for

Mother's Day and Father's Day.

                                         Expected Gift Spending For
Mother's Day Father's Day
Less than $25 20% 19%
$25 to $49 38% 40%
$50 to $74 21% 22%
$75 to $99 9% 9%
$100 or more 12% 10%
Median $44 $44

Steve Birnkrant, CEO of Amplitude Research, added: "The median

amounts spent on Mother's Day and Father's Day gifts were almost

identical in the different income categories, although, as expected,

the higher the income level, the higher the median spend."

                Results By Household Income Level
--------------- ------------------------------------------------------
Median Spend Total(a) less than $35-49K $50-74K $75-99K $100K+
--------------- ======== =========== ======== ======== ======== ======
Mother's Day $44 $36 $39 $41 $56 $71
--------------- -------- ----------- -------- -------- -------- ------
Father's Day $44 $36 $38 $43 $54 $73
--------------- -------- ----------- -------- -------- -------- ------
(a) Among all those expecting to buy a Mother's Day/Father's Day gift.

Amplitude Research® conducted this study over a 4-day period

from April 6th to April 9th, 2007, among a nationwide web panel. There

were 1,000 survey respondents, resulting in a +/- 3.1% maximum

sampling margin of error at the 95% confidence level.


for survey results.

About is an internationally acclaimed comparison

shopping engine that provides consumers with easy access to

comprehensive buying information on a wide variety of products.

PriceRunner aggregates product details, user and expert product

reviews, and retailer ratings, as well as the best available prices in

one convenient location. PriceRunner distinguishes itself from other

comparison shopping engines by providing consumers with the broadest

price comparisons and always listing the lowest price first.

PriceRunner's goal is to provide consumers with the ability to make an

informed and confident buying decision. is a

ValueClick, Inc. company.

About ValueClick, Inc.

ValueClick, Inc. (NASDAQ:VCLK) is one of the world's largest

online marketing services companies, offering comprehensive and

scalable solutions to deliver cost-effective customer acquisition for

advertisers and robust revenue streams for publishers. ValueClick's

performance-based solutions allow customers to reach their potential

through multiple online marketing channels, including affiliate and

search marketing, display advertising, lead generation, ad serving and

email technology, and comparison shopping. ValueClick brands include

Commission Junction, ValueClick Media, MediaPlex, and PriceRunner. For

more information, please visit

About Amplitude Research, Inc.

Based in Boca Raton, Fla., Amplitude Research

( is a full-service survey research

organization with blue chip clients located throughout the United

States and Canada. Amplitude uses proprietary survey technologies,

experienced professional services, and advanced statistical analysis

to deliver Loud and Clear™ survey results. Amplitude's

Panelspeak® ( web panel delivers high quality,

balanced sampling, and targeted selects among general consumers, IT

professionals, B2B, small business owners, and numerous other

specialized segments.

This release contains forward-looking statements that involve

risks and uncertainties, including, but not limited to, trends in

online advertising spending and estimates of future online

performance-based advertising. Actual results may differ materially

from the results predicted, and reported results should not be

considered an indication of future performance. Important factors that

could cause actual results to differ materially from those expressed

or implied in the forward-looking statements are detailed under "Risk

Factors" and elsewhere in filings with the Securities and Exchange

Commission made from time to time by ValueClick, including, but not

limited to: its annual report on Form 10-K filed on March 31, 2006,

and an amendment to its annual report on Form 10-K/A filed on April

21, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A; and

other current reports on Form 8-K. ValueClick undertakes no obligation

to release publicly any revisions to any forward-looking statements to

reflect events or circumstances after the date hereof or to reflect

the occurrence of unanticipated events.

CONTACT: ValueClick, Inc.

John Ardis, 630-922-6423 (Media)


Gary J. Fuges, CFA, 818-575-4677 (Investor Relations)