Publishers select ValueClick Media for representation

Publishers Select ValueClick Media for Representation

Merriam Webster, Encyclopaedia Britannica Among Latest to Choose ValueClick Media, Business Editors

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Nov. 6, 2006--ValueClick, Inc. (Nasdaq:VCLK) announced today that its ValueClick Media division has signed publisher representation agreements with five premier Internet sites: 10Best, Encyclopaedia Britannica, Merriam Webster, RealGM and Starpulse.

Under the agreements, these publishers will benefit from access to ValueClick Media's industry-leading publisher interface and campaign monetization technologies, as well as representation by ValueClick Media's national online sales force and its relationships with large advertisers and interactive agencies.

In joining ValueClick Media, the nation's largest independent online display advertising network, the new publishers extend ValueClick Media's approach of providing advertisers with complete placement transparency coupled with creative advertising options such as single-site sponsorships, home page take-overs, micro-sites, in-stream video, rich media and other unique promotional opportunities.

"We're proud to welcome these leading publishers into the ValueClick Media network," said David Yovanno, general manager, ValueClick Media. "Each of these properties provides a unique complement to our diverse base of quality content sites, giving advertisers highly flexible targeting and creative options not available on other networks."

ValueClick Media advertisers can purchase these and other single sites individually or as part of a larger media plan, which is typically comprised of a select group of high-profile single site opportunities, as well as any of ValueClick Media's 18 content channels. According to comScore Media Metrix, ValueClick Media reached 129 million unique users in September 2006, or 75 percent of the U.S. Internet audience.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick's performance-based solutions allow customers to accomplish their objectives through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex and PriceRunner. For more information, please visit

About 10Best

10Best is a travel e-commerce company specializing in providing destination content, tickets, tours and related services to consumers directly and through many corporate travel clients (hotel chains, online travel sites, airlines, etc.). 10Best is the market leader in search optimized city guide content with destination information in more than 428 cities worldwide. Annually, more than 25 million consumers use 10Best information and services to help them make better decisions about where to eat, sleep and play. For more information, please visit

About Encyclopaedia Britannica

Encyclopaedia Britannica, Inc. ( is a leader in reference and education publishing whose products can be found in many media, from the Internet to cell phones to books. A pioneer in electronic publishing since the early 1980s, the company still publishes the 32-volume Encyclopaedia Britannica, along with services such as Britannica Online School Edition and new printed products such as Britannica Discovery Library, available for purchase at Britannica's online store ( Britannica's editorial operation is overseen by some of the world's most distinguished scholars, several of them Nobel laureates. The company makes its headquarters in Chicago.

About Merriam-Webster, Incorporated

Merriam-Webster Inc. ( acquired the rights to revise and publish Noah Webster's dictionaries in 1843. Since then, Merriam-Webster has maintained an ongoing commitment to innovation, scholarship, and love of language. Today, the company continues as the leader in both print and electronic language reference publishing with reference products, learning tools, and word games.

About RealGM

Athletes of the 21st century change teams with greater frequency than ever before and RealGM was founded in 2000 with that idea squarely in mind. From Trade Checker, the company's leading software simulator, to up-to-the minute news & analysis of all sports with an intelligent and in-depth viewpoint, RealGM delivers the information fans need when they need it. It is the duty of RealGM - and it is now the company's decisive niche and advantage in the sports world - to give hardcore sports fans brilliant insight into the business of sports and an inside look at the off-the-field management of the game. RealGM has licensing arrangements with professional sports teams and builds off that close relationship to give its fans the best and most unique sports coverage on the World Wide Web.

About Starpulse

Starpulse is an entertainment and lifestyle website that reaches savvy online entertainment seekers by the millions. Branded as "The Entertainment Destination", Starpulse manages over 2 million pages of deep content covering Celebrities, Movies, Music, Sports, TV and Video Games. Starpulse combines all of the assets for an entertainment topic in one easy-to-navigate format that includes: user forums, photo galleries, top web searches, video clips, biographical information, music track lists, cell phone ring tones, movie and album reviews, cast and crew lists, summaries & previews, plus the latest entertainment news and much more!

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick's ability to successfully integrate its Fastclick and Webclients acquisitions, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its Annual Report on Form 10-K filed on March 31, 2006 and an amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A; other current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


ValueClick, Inc.

Media: John Ardis, 630-922-6423

Investor Relations: Gary J. Fuges, CFA, 818-575-4677

SOURCE: ValueClick, Inc.