ValueClick acquires Investopedia

ValueClick Acquires Investopedia<br />

ValueClick Acquires Investopedia

Leading Financial Website Provides Organic Traffic and Monetization in Key Vertical


ValueClick, Inc. (Nasdaq:VCLK) announced today that it has acquired

Investopedia (,

a leading financial information and investing education website. Founded

in 1999, Investopedia provides consumers with a comprehensive library of

financial terms, articles, tutorials, and investing education tools,

such as virtual trading simulators and exam preparation materials.

"Investopedia gives us great content, organic traffic and established

advertiser relationships in the important financial services advertising

vertical, as well as an experienced team and immediate synergy

opportunities with ValueClick Brands and ValueClick Media," said Jim

Zarley, chief executive officer of ValueClick. "We welcome the

Investopedia team to ValueClick and look forward to working with them as

we extend our capabilities in this key vertical."

Investopedia, based in Edmonton, Canada, has built nearly 30,000 pieces

of evergreen financial related content and develops an additional 7,000

pieces of content each year. Investopedia generates the majority of its

traffic organically and monetizes primarily by selling

cost-per-impression display advertising through its direct sales force.

The site attracts 2.2 million unique U.S. visitors per month (comScore,

June 2010) and has a highly engaged audience that includes 3.1 million

newsletter and 1.7 million email subscribers, and 1.3 million stock

simulator users.

Investopedia's management team and employee base have been retained by

ValueClick and the business will run as a wholly-owned subsidiary of

ValueClick, Inc. within its Owned & Operated segment.

"The Investopedia team is excited to join ValueClick," said Kristina

Milke, managing director of Investopedia. "Our strengths in efficient

content development and organic traffic complement ValueClick's

strengths in traffic acquisition and monetization, and I believe the

combination will benefit both organizations. We look forward to working

with the ValueClick team."

Under the terms of the transaction, ValueClick has acquired the assets

and assumed certain liabilities of Investopedia from Forbes, Inc. for

approximately $42 million in cash. For the twelve-month period ending

December 31, 2010, Investopedia is expected to generate approximately

$10 million in revenue and $5 million in adjusted-EBITDA1.

Forbes, Inc. was represented by The Jordan, Edmiston Group, Inc., a New

York City based investment bank that specializes in the media,

information, marketing, and technology industries.

Conference Call Tomorrow at 4:30 p.m.

Jim Zarley, chief executive officer, and John Pitstick,

chief financial officer, will discuss the Investopedia acquisition

during ValueClick's second quarter financial results conference call on

August 5 at 4:30 p.m. ET. The live Webcast of the conference call will

be available on the Investor Relations section of

A replay of the conference call will be available through August 12 at

(888) 203-1112 and (719) 457-0820 (pass code: 7857476). An archive of

the Webcast will also be available through August 12.

About ValueClick

ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest integrated

online marketing services companies, offering comprehensive and scalable

solutions to deliver cost-effective customer acquisition for advertisers

and transparent revenue streams for publishers. ValueClick's

performance-based solutions allow its customers to reach their potential

through multiple online marketing channels, including affiliate

and search marketing
, display

, ad

serving and related technologies
, and comparison

. ValueClick's brands include Commission Junction,

ValueClick Media, Mediaplex,,,, and PriceRunner. For more information, please visit

This release contains forward-looking statements that involve risks

and uncertainties, including, but not limited to, the risk that market

demand for on-line advertising in general, and performance based on-line

advertising in particular, will not grow as rapidly as predicted, and

the risk that legislation and governmental regulation could negatively

impact the Company's performance. Actual results may differ materially

from the results predicted, and reported results should not be

considered an indication of future performance. Important factors that

could cause actual results to differ materially from those expressed or

implied in the forward-looking statements are detailed under "Risk

Factors" and elsewhere in filings with the Securities and Exchange

Commission made from time to time by ValueClick, including, but not

limited to: its annual report on Form 10-K filed on February 26, 2010;

recent quarterly reports on Form 10-Q; and other current reports on Form


ValueClick undertakes no obligation to release publicly any revisions

to any forward-looking statements to reflect events or circumstances

after the date hereof or to reflect the occurrence of unanticipated


1 Adjusted-EBITDA is defined as GAAP (Generally Accepted

Accounting Principles) net income from continuing operations before

interest, income taxes, depreciation, amortization, stock-based

compensation, and goodwill impairment charges.

SOURCE: ValueClick, Inc.

ValueClick, Inc.
Gary J. Fuges, CFA