ValueClick divests Mediaplex systems and e-commerce assets; retains Mediaplex online marketing technology business

ValueClick Divests Mediaplex Systems and E-Commerce Assets; Retains Mediaplex Online Marketing Technology Business



ValueClick, Inc. (Nasdaq:VCLK) today announced the divestiture of two non-core assets as part of the Company's initiative to focus on its core online marketing services and technology businesses. The divestitures include the sale of its AdVault software suite of production, financial, and offline media planning and buying solutions for advertising agencies, to MediaBank, LLC, and the sale of its inkjet e-commerce business to an undisclosed private buyer.

ValueClick retains the separate Mediaplex online advertising technology solutions marketed under the MOJO brand, which are unrelated to the AdVault suite and a key part of the Company's core online marketing services portfolio.

"These divestitures allow ValueClick to focus solely on its online marketing services and technology platforms, which generate multiple online consumer touch points and measurable performance for our clients," said Tom Vadnais, chief executive officer of ValueClick. "We believe this sharpened focus will enhance our ability to serve our advertiser, agency and web publisher partners."

ValueClick initially announced these divestitures through an 8-K filing with the Securities and Exchange Commission on October 20, 2008.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick's performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex and PriceRunner. For more information, please visit

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company's performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2008; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Source: ValueClick, Inc.