Six Industry Heavyweights Unite to Create Conversant
ValueClick Europe, the leader in personalised digital marketing, today announces that it is rebranding its businesses to Conversant Europe and launching powerful new CRM and video solutions in the region.
Under the new brand the company will roll out Europe's first integrated marketing personalisation platform, which will help brands connect with people as individuals at major scale, cross-device and in real-time.
Conversant unites six digital marketing leaders launched or acquired by ValueClick since 1998 to combine video and mobile capabilities, RTB and CRM infrastructure, offline measurement and device recognition to deliver one-to-one engagement at scale. ValueClick Media, Commission Junction, Greystripe, Dotomi, SET Media and Mediaplex will each contribute data, technology and expertise to the new, unified personalisation platform.
Commission Junction, the industry's largest affiliate marketing business, acquired by ValueClick in 2003, will be active as CJ Affiliate, by Conversant. It will leverage the power of Conversant's united platform to deliver personalised affiliate marketing.
Conversant's new media and affiliate solutions are fuelled by a state-of-the-art proprietary technology stack that helps marketers reach the right individuals at the right time, with the right message. All of this is achieved while delivering industry leading consumer privacy protection. The company will provide marketers with the deepest consumer insights from its exclusive proprietary data to generate highly personalised real-time campaigns that are proven to drive superior ROI.
Already, Conversant drives an average of more than five million sales each day for clients through its united technology stack.
Oded Benyo, President of Conversant Europe, comments: "We are excited to be bringing real innovation and capabilities no one else has to help brands reach and connect with individuals in ways that drive strong sales and deeper brand engagement.
"Personalisation is the future of marketing. Research we carried out earlier this year revealed 73 per cent of agency and brand-side marketers think personalisation represents the future of the industry and that 77 per cent of marketers say individualised messages can be more effective than mass messages."
"By bringing together the strengths of each business we are able to
deliver the smartest personalisation strategies and solutions for marketers and agencies."
New Name, New Logo
The new name, Conversant, and logo were chosen to highlight the company's ability to generate engagement around digital ads and learnfrom the resulting offline and online conversations between brands and individuals.
"We drive engaging conversations between brands and their customers by sharing strategic insights from our exclusive and proprietary data paired with that brand's customer insights," commented Benyo. "The Conversant name is a great fit as we enable agency and client partners to be more conversant in the unique aspects of their consumers. Furthermore, our insights are actionable as we use this rich individual understanding to help brands generate sales and increase brand affinity."
This rebrand brings Europe in line with Conversant in the US, which launched in February 2014. The European launch reflects the company's commitment to developing solutions tailored to the needs of the European market.
Conversant, Inc. (Nasdaq:CNVR) is the leader in personalised digital marketing. Combining the strengths of ValueClick Media, Commission Junction, Mediaplex, Greystripe and Dotomi, Conversant helps the world's biggest companies grow by creating personalised experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalisation platform, personalised media programmes and the world's largest affiliate marketing network - all fuelled by a deep understanding of what motivates people to engage, connect and buy. For more information, please visit www.conversantmedia.co.uk.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company's performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by Conversant, including, but not limited to: its annual report on Form 10-K filed on March 3, 2014; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K.