ValueClick, Inc. integrates display advertising networks and enhances lead generation capabilities under expanded ValueClick Media Division

ValueClick, Inc. Integrates Display Advertising Networks and Enhances Lead Generation Capabilities under Expanded ValueClick Media Division

Creates Online Advertising Industry's Most Comprehensive Resource for Brand Marketing and Direct Response Solutions

WESTLAKE VILLAGE, Calif., Mar 28, 2006 (BUSINESS WIRE) -- ValueClick, Inc. (Nasdaq:VCLK) today announced the completion of the integration of its ValueClick Media and Fastclick display advertising networks and named the division ValueClick Media. In conjunction with building one of the largest display advertising networks, ValueClick Media has also expanded its lead generation capabilities by leveraging the technology of its sister brand, Webclients.

The combined display advertising and lead generation network, known solely as ValueClick Media, becomes the online advertising industry's most comprehensive resource for direct response and brand marketing solutions and revenue generating opportunities for publishers. This network reaches over two-thirds of the Internet users in the U.S. (comScore Media Metrix) and generates millions of consumer leads each month.

"Combining the technology and expertise of Fastclick and Webclients to create the expanded ValueClick Media brand leverages our collective strengths and is part of an ongoing strategy to align the businesses and utilize technologies we acquire in ways that benefit our clients, while creating more efficiency and scale for the business," said Jeff Pullen, chief operating officer, U.S., of ValueClick, Inc.

More Reach, More Scale, and Better Performance

The increased reach and product breadth of the new ValueClick Media make it an ideal solution for online advertisers looking for scalable brand marketing or direct response solutions. Publishers now have access to more campaigns and offers, additional ad formats, a larger national sales force, and the industry's best tools to maximize yield from their available online advertising impressions. Every opportunity to improve the customer experience has been addressed to ensure that advertisers and publishers alike will benefit from working with the new ValueClick Media organization.

Expanded Display Advertising Platform

Utilizing display advertising on the ValueClick Media network provides a complement to any advertiser portal strategy, with the ability to target specific consumers on a massive scale with site transparency and significant unduplicated audience. Advertisers and publishers now have access to: 

  • One of the largest display advertising networks in the world, reaching over two-thirds of all U.S. Internet users per month (comScore Media Metrix)

  • More than 13,500 quality sites, grouped into 18 content channels and multiple sub-categories

  • Extensive demographic, psychographic and behavioral targeting with advanced optimization technology to maximize results

  • Superior tools and services for publishers to manage their inventory for the highest yield possible

Enhanced Lead Generation Platform

ValueClick Media's lead generation platform provides access to the fastest growing segment of online advertising with the highest standards for publisher quality and data integrity. Advertisers can now drive more scalable lead generation results through advanced registration path technology and a network of lead-based, cost-per-action publishers. Benefits of using ValueClick Media's lead generation solution include: 

  • The industry's widest range of lead generation capabilities within a single platform

  • Access to millions of registrations every month with unmatched efficiency and scale

  • An extensive group of strictly screened, high-quality publishers

Committed to Outstanding Customer Service

With one of the industry's largest and most experienced national sales and account management teams, ValueClick Media is uniquely positioned to provide customized display advertising and lead generation solutions for both direct response and brand marketing advertisers. In addition, ValueClick Media brings publishers a truly consultative customer support team focused on providing the highest yield for their inventory.

About ValueClick Media

ValueClick Media is one of the largest and most effective online advertising networks, reaching over two-thirds of U.S. Internet users across more than 13,500 quality sites. Offering innovative solutions to advertisers through its advanced display and lead generation platforms, ValueClick Media leverages its expertise, scale, extensive targeting capabilities and market-leading optimization technology to accomplish both direct response and brand marketing objectives. For publishers, ValueClick Media offers comprehensive solutions to earn the highest revenue for their available advertising inventory. Underlying all of ValueClick Media's solutions is an experienced, responsive customer support team dedicated to helping advertisers and publishers achieve online advertising success.

About ValueClick, Inc.

ValueClick, Inc. (NASDAQ:VCLK) is one of the world's largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick's performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels, including display advertising, affiliate marketing, lead generation, search, e-mail, and comparison shopping. ValueClick brands include Commission Junction, HiSpeed Media, Mediaplex, PriceRunner, ValueClick Media, and Webclients. For more information, please visit

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick's ability to successfully integrate its recently completed Fastclick and Webclients mergers, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 31, 2005, its current report on Form 8-K filed on February 27, 2006, recent quarterly reports on Form 10-Q, other current reports on Form 8-K, its amended registration statement on Form S-4, filed on September 27, 2005, and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

SOURCE: ValueClick, Inc.

ValueClick, Inc.

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