ValueClick Launches Home and Garden Vertical Network
Modern Living Media Delivers Access to 8.5 Million Home Enthusiasts
WESTLAKE VILLAGE, Calif., Oct 14, 2010 (BUSINESS WIRE) -- ValueClick, Inc. (Nasdaq:VCLK) today announced the introduction of Modern Living Media, a vertical advertising network built to deliver targeted consumer audiences for home and garden marketers and their agencies.
According to comScore, Modern Living Media launches with a potential reach of 8.5 million unique visitors per month. comScore data also suggests the Modern Living Media audience is demographically attractive, with a high index of adults 25 to 54 years old who are homeowners and have a household income greater than $75,000.
Among the more than 50 home remodeling, decorating and gardening sites included in the Modern Living Media network are National Fix and Flip Network, Ideal Home Garden, Home Interiors Zone, Decorator Secrets, BathroomCentral.com, PaintSplashes.com and DesignHole.com.
Modern Living Media's "Project-specific Targeting" allows home and garden marketers to associate their brand with highly curated content categories related to a range of popular home improvement projects, including Kitchens, Bathrooms, Gardening & Landscaping, Green Home, Decorating, Do It Yourself and more.
Home and garden advertisers, like those in many vertical categories, are challenged by the fragmentation of their audience across hundreds of media outlets. Modern Living Media aggregates the audience of home enthusiasts online, providing a brand-safe way to reach scalable, yet narrowly defined consumer segments in the days and weeks leading up to the start of their new home improvement projects.
"Even the largest home and garden media properties on television and online reach only a fraction of the audience that is ready to buy," said Denise Zaraya, vertical strategy director, ValueClick Media. "Modern Living Media delivers a unique solution to marketers who want to associate their brand with a specific type of high-quality content at scale."
Modern Living Media also offers home and garden marketers a unique way to capitalize on the anticipated upswing in home decorating and remodeling. According to the Leading Indicator of Remodeling Activity (LIRA) published by the Remodeling Futures Program at the Joint Center for Housing Studies of Harvard University, homeowner improvement spending is projected to grow 12.4 percent in 2011.
For more information visit http://www.modernlivingmedia.com.
About Modern Living Media
Modern Living Media is a vertical advertising network for the home and garden industry. Built to serve the needs of leading advertisers and their agencies, we deliver a large audience of home improvement, interior design and gardening enthusiasts across our high-quality publisher network. As one of three vertical networks of ValueClick Media, Modern Living Media clients benefit from the stability, credibility, technology and global resources of one of the world's largest and most trusted display advertising networks (NASDAQ: VCLK). For more information visit http://www.modernlivingmedia.com.
About ValueClick, Inc.
ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest integrated online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and transparent revenue streams for publishers. ValueClick's performance-based solutions allow its customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, ad serving and related technologies, and comparison shopping. ValueClick's brands include Commission Junction, ValueClick Media, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. For more information, please visit http://www.valueclick.com.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company's performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 26, 2010; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
SOURCE: ValueClick, Inc.