ValueClick launches second vertical network

ValueClick Launches Second Vertical Network

Moms Media Boasts Reach of 17.6MM and the Greatest Number of Ways to Reach Moms Online

WESTLAKE VILLAGE, Calif., Sep 21, 2009 (BUSINESS WIRE) -- Following on a successful first year of operation for its AdRx Media vertical health network, ValueClick, Inc. (Nasdaq:VCLK) today announced it has launched Moms Media, a premium vertical online advertising network with a potential reach of 17.6 million unique visitors per month, according to comScore Media Metrix.

Aggregating quality sites with content geared toward moms and applying behavioral targeting to reach specific segments of moms wherever they appear across the network, Moms Media offers marketers a new way to access the more than 40 million women in the U.S. who have children under 18 and spend time online.

Moms Media is comprised of several well-known publishers, including Baby Crowd, Betty Confidential, Diva Village,, Family Shopping Bag, Family Travel Forum, It's A Moms World, StorkNet, The Green Mom Review, Village Mama and more than 40 other high-quality sites targeting moms online.

Moms Media provides advertisers with extensive targeting options, including contextual placement alongside highly relevant content for moms, as well as dozens of behavioral targeting segments that include Family Travel, Family Shopping, Just for Moms, Family & Parenting Resources, Home Makers, Urban Moms and Wealthy Moms. In addition, geo-demographic targeting and visitor retargeting options make Moms Media the network with the greatest number of ways to reach moms online.

"Capitalizing on the positive response to AdRx Media in the health category, we identified moms as another important consumer audience to offer as our next vertical network," said Bill Todd, general manager, ValueClick Media. "Moms control 80 percent of all household spending, which represents $1.7 trillion annually, so we expect a wide range of marketers will find value in a partner like Moms Media to deliver a scalable, high-quality, online advertising solution to reach moms online."

While Moms Media utilizes ValueClick Media's infrastructure, network technology and expertise, it is managed by dedicated account management and media development teams who work with a unique set of Moms Media publishers and advertisers.

About Moms Media

With a potential reach of more than 17.6 million unique visitors per month and a comprehensive suite of advanced targeting options, Moms Media offers marketers more ways to reach moms online than any other online advertising provider. A vertical network offered exclusively by ValueClick Media (NASDAQ: VCLK), Moms Media is a fully transparent network of only the highest quality sites that reach women online and provide engaging, relevant content for moms. For more information visit

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick's performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and For more information, visit

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for online advertising in general, and performance based online advertising in particular, will decline or will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company's performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on March 2, 2009; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

SOURCE: ValueClick, Inc.

ValueClick, Inc.
John Ardis, 630-922-6423

Gary J. Fuges, CFA, 818-575-4677