ValueClick Media announces its goCart retail solution and partnership with iGuiders

Partnership drives awareness and sales for ValueClick Media retail

advertisers with exclusive access to Guiders® ad units


ValueClick Media, a division of ValueClick Inc. (Nasdaq:VCLK), today

announced the launch of its goCart retail solution, a predictive and

personalized shopper marketing solution designed to drive new customers

and drive sales, increase average order value and decrease cart

abandonment for ValueClick Media advertisers.

The goCart solution accesses ValueClick Media's proprietary database of

anonymous user profiles to arrive at a structured plan for online

retailers to reach their desired audience. goCart also allows

advertisers to re-message consumers who have visited their site and left

without completing a purchase.

"goCart is designed to attract new buyers, and past purchasers, and

drive them through the purchase funnel," said
Nancy Hall, vice president

of platform services for ValueClick Media. "Using specific data driven

audience targeting and dynamic re-messaging techniques, we are able to

serve display ads to interested and in-market consumers. We've seen

significant lift for our current goCart campaigns and expect even

greater success with the introduction of Guiders®."

Guiders® is an interactive, decision-making application that launches

directly from a display ad unit. The application mimics an offline

shopping experience by prompting consumers through a series of

benefit-driven questions to determine the features they care about and

then guides them to the product most likely to meet their

specifications. Once that product has been identified, the application

links consumers directly to multiple purchase points.

"Shopping online is an independent experience, but people still need

help along the way," said
Jodi Marchewitz, chief executive officer and

founder of iGuiders. "Guiders® provides consumers with a virtual

salesperson to point them to the right product through a simple series

of clicks."

goCart also offers rich interactive catalog units, custom retail

channels, mobile and iPad apps and social media capabilities.

Nancy Hall will be presenting a case study on the goCart retail solution

as part of the Ad Networks & Exchanges: Navigating the Digital Ad

Marketplace session at ad:tech San Francisco on Wednesday, April 13th.

The goCart retail solution and Guiders technology are now available to

ValueClick Media advertisers. For more information on integrating these

features into display campaigns, please contact

About ValueClick Media

Twelve years of experience and access to the global data resources of

ValueClick, Inc. make ValueClick Media the largest and most robust

audience network of its kind. Proprietary consumer behavioral data,

direct relationships with 8,000 publishers and access to additional

inventory via real-time bidding, advanced behavioral targeting and

optimization technology, strict network quality controls and superior

service make ValueClick Media the network leading marketers and agencies

rely on to reach their performance objectives. For more information,


About ValueClick, Inc.

ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest integrated

online marketing services companies, offering comprehensive and scalable

solutions to deliver cost-effective customer acquisition for advertisers

and transparent revenue streams for publishers. ValueClick's

performance-based solutions allow its customers to reach their potential

through multiple online marketing channels, including affiliate and

search marketing, display advertising, ad serving and related

technologies, and comparison shopping. ValueClick's brands include

Commission Junction, ValueClick Media, Mediaplex,,,, and PriceRunner. For more

information, please visit

About iGuiders, Inc.

iGuiders has developed a customer-centric guided selling application for

maximizing online marketing ROI. The company's tool makes it simple to

customize a Guided Shopping Experience™ for online advertisers/marketers

that can launch from display ads, text links, email campaigns and

websites. The guided shopping experience replicates the in-store

experience of talking to an expert. It gets people from decision to

purchase much faster. iGuiders has increased online conversions to 9% by

helping users think through the purchase decision process and guide

themselves to the product(s) that are right for them. Located in

Cleveland, Ohio, iGuiders is creating the industry standard for Guided

Shopping Experiences online.

This release contains forward-looking statements that involve risks

and uncertainties, including, but not limited to, the risk that market

demand for on-line advertising in general, and performance based on-line

advertising in particular, will not grow as rapidly as predicted, and

the risk that legislation and governmental regulation could negatively

impact the Company's performance. Actual results may differ materially

from the results predicted, and reported results should not be

considered an indication of future performance. Important factors that

could cause actual results to differ materially from those expressed or

implied in the forward-looking statements are detailed under "Risk

Factors" and elsewhere in filings with the Securities and Exchange

Commission made from time to time by ValueClick, including, but not

limited to: its annual report on Form 10-K filed on February 28, 2011;

recent quarterly reports on Form 10-Q; and other current reports on Form

8-K. ValueClick undertakes no obligation to release publicly any

revisions to any forward-looking statements to reflect events or

circumstances after the date hereof or to reflect the occurrence of

unanticipated events.

ValueClick, Inc.
Rachel McDonald, 818-575-4624

Source: ValueClick

News Provided by Acquire Media