ValueClick Media introduces its latest industry solution: Driven by ValueClick MediaSM

Opens local office in Detroit to support automotive advertisers


ValueClick Media, a division of ValueClick Inc. (Nasdaq:VCLK), is

pleased to announce the launch of its newest industry-specific solution,

the auto-focused platform Driven by ValueClick MediaSM.

This latest digital advertising platform is designed specifically to

meet the demands of automotive advertisers. According to J.D. Power,

Driven reaches more new auto shoppers (in their purchasing month) than

any other advertising network.

Leveraging ValueClick's technology and vast database of anonymous user

profiles, Driven strategically targets only those consumers who are

actively researching a vehicle purchase. Further, through Greystripe's

mobile ad network, Driven reaches consumers on any digital device.

"Driven provides a 360° solution for automotive advertisers including

display, video, mobile, rich media and real-time brand optimization,"

Sapna Gulaya, director of sales, automotive, for ValueClick Media.

"Each medium is met with extreme expertise, putting Driven far

and above any competitor."

According to eMarketer, U.S. online ad spend in the automotive industry

will increase by 11 percent, reaching $3.2 billion by the end of 2011.

ValueClick is well positioned to capture auto ad dollars, using Driven

to personalize advertising messages to in-market auto buyers and uncover


To reach out to some of the largest automotive advertisers, ValueClick

Media opened an office in Detroit, Michigan, which will be led by

Krengel, formerly of Joost and Starcom MediaVest Group. Krengel has been

in the digital space for 10 years, serving as a sales manager for

Adconion and, more recently, Joost. His experience is rooted in working

with top automotive clients such as the Detroit Three: Ford, GM and


"ValueClick Media has outstanding solutions for automotive advertisers

and it is great to be able to bring those solutions to the Detroit

market," said Krengel. "I am thrilled to be part of the ValueClick Media

expansion during this exciting time for the company, and the online

advertising industry as a whole."

Detroit is consistently ranked among the top 20 U.S. cities for overall

online marketing spend and is projected to reach $900 million by the end

of this year. Additionally, using proprietary Lightning Technology,

Greystripe is able to deliver Flash ads on iPhone, iPad and Android

devices, reaching the millions using mobile while researching and

purchasing a vehicle.

"Greystripe, acquired by ValueClick earlier this year, is the largest

brand-focused mobile advertising network in the U.S.," said Gulaya.

"Roughly half of all new car shoppers in 2011 are iPhone and Android

users, growing to 70 to 75 percent in the next two years. Mobile is a

reach medium we cannot overlook and auto manufacturers can effectively

target this market with Driven and Greystripe, who reach four out of

five iPhone and Android users."

For more information, please contact
Justin Krengel at

or call (734) 657-8092.

About ValueClick Media

Thirteen years of experience and access to the global data resources of

ValueClick, Inc. make ValueClick Media the largest and most robust

audience network of its kind. Proprietary consumer behavioral data,

direct relationships with 8,500 publishers and access to additional

inventory via real-time bidding, advanced behavioral targeting and

optimization technology, strict network quality controls and superior

service make ValueClick Media the network leading marketers and agencies

rely on to reach their performance objectives. For more information,


About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest digital

marketing companies. Through a unique combination of data, technology

and services, ValueClick increases brand awareness and drives customer

acquisition at scale for the world's largest advertisers, and maximizes

advertising revenue for tens of thousands of online and mobile

publishers. ValueClick's brands include Commission Junction, ValueClick

Media, Dotomi, Greystripe, Mediaplex,,,,

and PriceRunner. The Company is based in Westlake Village, California,

and has offices in major advertising markets worldwide. For more

information, please visit

This release contains forward-looking statements that involve risks

and uncertainties, including, but not limited to, the risk that market

demand for on-line advertising in general, and performance based on-line

advertising in particular, will not grow as rapidly as predicted, and

the risk that legislation and governmental regulation could negatively

impact the Company's performance. Actual results may differ materially

from the results predicted, and reported results should not be

considered an indication of future performance. Important factors that

could cause actual results to differ materially from those expressed or

implied in the forward-looking statements are detailed under "Risk

Factors" and elsewhere in filings with the Securities and Exchange

Commission made from time to time by ValueClick, including, but not

limited to: its annual report on Form 10-K filed on February 28, 2011;

recent quarterly reports on Form 10-Q; and other current reports on Form

8-K. ValueClick undertakes no obligation to release publicly any

revisions to any forward-looking statements to reflect events or

circumstances after the date hereof or to reflect the occurrence of

unanticipated events.

ValueClick, Inc.
Rachel McDonald, 818-575-4624

Source: ValueClick Inc.

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