Opens local office in
ValueClick Media, a division of
pleased to announce the launch of its newest industry-specific solution,
the auto-focused platform Driven by ValueClick MediaSM.
This latest digital advertising platform is designed specifically to
meet the demands of automotive advertisers. According to
Driven reaches more new auto shoppers (in their purchasing month) than
any other advertising network.
Leveraging ValueClick's technology and vast database of anonymous user
profiles, Driven strategically targets only those consumers who are
actively researching a vehicle purchase. Further, through Greystripe's
mobile ad network, Driven reaches consumers on any digital device.
"Driven provides a 360° solution for automotive advertisers including
display, video, mobile, rich media and real-time brand optimization,"
"Each medium is met with extreme expertise, putting Driven far
and above any competitor."
According to eMarketer, U.S. online ad spend in the automotive industry
will increase by 11 percent, reaching
to personalize advertising messages to in-market auto buyers and uncover
To reach out to some of the largest automotive advertisers,
Media opened an office in
Krengel, formerly of
in the digital space for 10 years, serving as a sales manager for
Adconion and, more recently, Joost. His experience is rooted in working
with top automotive clients such as the Detroit Three: Ford, GM and
"ValueClick Media has outstanding solutions for automotive advertisers
and it is great to be able to bring those solutions to the
market," said Krengel. "I am thrilled to be part of the ValueClick Media
expansion during this exciting time for the company, and the online
advertising industry as a whole."
online marketing spend and is projected to reach
of this year. Additionally, using proprietary Lightning Technology,
Greystripe is able to deliver Flash ads on iPhone, iPad and Android
devices, reaching the millions using mobile while researching and
purchasing a vehicle.
"Greystripe, acquired by
brand-focused mobile advertising network in the U.S.," said Gulaya.
"Roughly half of all new car shoppers in 2011 are iPhone and Android
users, growing to 70 to 75 percent in the next two years. Mobile is a
reach medium we cannot overlook and auto manufacturers can effectively
target this market with Driven and Greystripe, who reach four out of
five iPhone and Android users."
For more information, please contact
or call (734) 657-8092.
About ValueClick Media
Thirteen years of experience and access to the global data resources of
audience network of its kind. Proprietary consumer behavioral data,
direct relationships with 8,500 publishers and access to additional
inventory via real-time bidding, advanced behavioral targeting and
optimization technology, strict network quality controls and superior
service make ValueClick Media the network leading marketers and agencies
rely on to reach their performance objectives. For more information,
marketing companies. Through a unique combination of data, technology
acquisition at scale for the world's largest advertisers, and maximizes
advertising revenue for tens of thousands of online and mobile
Media, Dotomi, Greystripe,
and PriceRunner. The Company is based in
and has offices in major advertising markets worldwide. For more
information, please visit www.valueclick.com.
This release contains forward-looking statements that involve risks
and uncertainties, including, but not limited to, the risk that market
demand for on-line advertising in general, and performance based on-line
advertising in particular, will not grow as rapidly as predicted, and
the risk that legislation and governmental regulation could negatively
impact the Company's performance. Actual results may differ materially
from the results predicted, and reported results should not be
considered an indication of future performance. Important factors that
could cause actual results to differ materially from those expressed or
implied in the forward-looking statements are detailed under "Risk
Factors" and elsewhere in filings with the
Commission made from time to time by
limited to: its annual report on Form 10-K filed on
recent quarterly reports on Form 10-Q; and other current reports on Form
revisions to any forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
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