ValueClick Media launches its latest industry solution: GoVote

Reach 88 Percent of U.S. Online Registered Voters Across Display,

Video, Mobile & Social Channels


ValueClick Media, a division of ValueClick, Inc. (Nasdaq: VCLK) today

announced the launch of GoVote, its advertising solution tailored to

meet the specific needs of political marketers during this crucial

election year.

Powered by the scale and sophistication of ValueClick Media's traffic

and proprietary data and targeting platforms, GoVote enables political

advertisers to acquire and influence campaign donors, volunteers and

voters, and gain valuable insights for future campaigns.

Target & Optimize Political Advertising Across

88 Percent of U.S. Online Registered Voters

Leveraging ValueClick's optimization engine, vast database of anonymous

consumer profiles and online audience reach, GoVote enables political

marketers to target and measure online campaigns across 88 percent of

online registered voters and 92 million politically active Americans

(Source: comScore Plan Metrix, U.S., Age 18+, November 2011).

GoVote's breadth of digital marketing solutions enables political

marketers to build donor and volunteer lists, target and optimize

campaigns by political party affiliation, congressional district and

other politically relevant metrics, and deliver their message through

display, video, mobile, and social media channels.

Through ValueClick Media's partnership with Vizu, GoVote also delivers

real-time feedback to help political marketers assess their ad

campaign's influence on voter intent. These insights give marketers the

ability to adjust their messaging on-the-fly for maximum effect.

Direct Sales Presence Established in

Washington, D.C.

To support GoVote, ValueClick recently established a direct sales force

presence in Washington, D.C. with the hiring of
Mark Failla.
Mr. Failla

is an online advertising veteran with political advertising sales

experience. Prior to joining ValueClick Media,
Mr. Failla was

responsible for political and government sales at

"With ValueClick Media's unparalleled combination of traffic, data,

targeting, and services, GoVote is an immediate player in the digital

political advertising space," said
Mark Failla, director of Mid-Atlantic

sales at ValueClick Media. "In addition to choosing a president this

year, U.S. voters will decide on 435 congressional and 33 senate seats,

eleven gubernatorial races, and many more state and local races.

Political marketers are seeking more efficient and effective ways to

deliver and optimize their messages to their constituents, and GoVote

provides everything they need in this important election cycle."

For more information on GoVote, please contact
Mark Failla at

or call 443-506-2039.

About ValueClick Media

Thirteen years of experience and access to the global data resources of

ValueClick, Inc. make ValueClick Media the largest and most robust

audience network of its kind. Proprietary consumer behavioral data,

direct relationships with 8,500 publishers and access to additional

inventory via real-time bidding, advanced behavioral targeting and

optimization technology, strict network quality controls and superior

service make ValueClick Media the network leading marketers and agencies

rely on to reach their performance objectives. For more information,


About ValueClick

ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest digital

marketing companies. Through a unique combination of data, technology

and services, ValueClick increases brand awareness and drives customer

acquisition at scale for the world's largest advertisers, and maximizes

advertising revenue for tens of thousands of online and mobile

publishers. ValueClick's brands include Commission Junction, ValueClick

Media, Dotomi, Greystripe, Mediaplex,,,, and PriceRunner. The Company is based in Westlake

Village, California, and has offices in major advertising markets

worldwide. For more information, please visit

This release contains forward-looking statements that involve risks

and uncertainties, including, but not limited to, the risk that market

demand for on-line advertising in general, and performance based on-line

advertising in particular, will not grow as rapidly as predicted, the

risk that legislation and governmental regulation could negatively

impact the Company's performance, the effects of recent acquisitions on

ValueClick's financial results, the potential inability to successfully

operate or integrate Dotomi's business, including the potential

inability to retain customers, key employees or vendors. Actual results

may differ materially from the results predicted, and reported results

should not be considered an indication of future performance. Important

factors that could cause actual results to differ materially from those

expressed or implied in the forward-looking statements are detailed

under "Risk Factors" and elsewhere in filings with the Securities and

Exchange Commission made from time to time by ValueClick, including, but

not limited to: its annual report on Form 10-K filed on February 28,

2011; recent quarterly reports on Form 10-Q; and other current reports

on Form 8-K.

ValueClick, Inc.
Gary J. Fuges, CFA

Source: ValueClick, Inc.

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