Reach 88 Percent of U.S. Online Registered Voters Across Display,
Video, Mobile & Social Channels
ValueClick Media, a division of
announced the launch of GoVote, its advertising solution tailored to
meet the specific needs of political marketers during this crucial
election year.
Powered by the scale and sophistication of ValueClick Media's traffic
and proprietary data and targeting platforms, GoVote enables political
advertisers to acquire and influence campaign donors, volunteers and
voters, and gain valuable insights for future campaigns.
Target & Optimize Political Advertising Across
88 Percent of U.S. Online Registered Voters
Leveraging ValueClick's optimization engine, vast database of anonymous
consumer profiles and online audience reach, GoVote enables political
marketers to target and measure online campaigns across 88 percent of
online registered voters and 92 million politically active Americans
(Source: comScore Plan Metrix, U.S., Age 18+,
GoVote's breadth of digital marketing solutions enables political
marketers to build donor and volunteer lists, target and optimize
campaigns by political party affiliation, congressional district and
other politically relevant metrics, and deliver their message through
display, video, mobile, and social media channels.
Through ValueClick Media's partnership with Vizu, GoVote also delivers
real-time feedback to help political marketers assess their ad
campaign's influence on voter intent. These insights give marketers the
ability to adjust their messaging on-the-fly for maximum effect.
Direct Sales Presence Established in
To support GoVote,
presence in
is an online advertising veteran with political advertising sales
experience. Prior to joining ValueClick Media,
responsible for political and government sales at Advertising.com.
"With ValueClick Media's unparalleled combination of traffic, data,
targeting, and services, GoVote is an immediate player in the digital
political advertising space," said
sales at ValueClick Media. "In addition to choosing a president this
year, U.S. voters will decide on 435 congressional and 33 senate seats,
eleven gubernatorial races, and many more state and local races.
Political marketers are seeking more efficient and effective ways to
deliver and optimize their messages to their constituents, and GoVote
provides everything they need in this important election cycle."
For more information on GoVote, please contact
or call 443-506-2039.
About ValueClick Media
Thirteen years of experience and access to the global data resources of
audience network of its kind. Proprietary consumer behavioral data,
direct relationships with 8,500 publishers and access to additional
inventory via real-time bidding, advanced behavioral targeting and
optimization technology, strict network quality controls and superior
service make ValueClick Media the network leading marketers and agencies
rely on to reach their performance objectives. For more information,
visit www.valueclickmedia.com.
About
marketing companies. Through a unique combination of data, technology
and services,
acquisition at scale for the world's largest advertisers, and maximizes
advertising revenue for tens of thousands of online and mobile
publishers. ValueClick's brands include Commission Junction,
Media, Dotomi, Greystripe,
Investopedia.com, and PriceRunner. The Company is based in
Village, California, and has offices in major advertising markets
worldwide. For more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve risks
and uncertainties, including, but not limited to, the risk that market
demand for on-line advertising in general, and performance based on-line
advertising in particular, will not grow as rapidly as predicted, the
risk that legislation and governmental regulation could negatively
impact the Company's performance, the effects of recent acquisitions on
ValueClick's financial results, the potential inability to successfully
operate or integrate Dotomi's business, including the potential
inability to retain customers, key employees or vendors. Actual results
may differ materially from the results predicted, and reported results
should not be considered an indication of future performance. Important
factors that could cause actual results to differ materially from those
expressed or implied in the forward-looking statements are detailed
under "Risk Factors" and elsewhere in filings with the
Exchange Commission made from time to time by
not limited to: its annual report on Form 10-K filed on
2011; recent quarterly reports on Form 10-Q; and other current reports
on Form 8-K.
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