ValueClick Media puts its money where the brand lift is with the 20/20 Brand Guarantee

64 Percent Of Marketers Plan to Increase Their Online Brand

Advertising Spend In 2012*. ValueClick Media's 20/20 Brand Guarantee

Promises Marketers Brand Lift or Money Back.


There's no denying that brand marketing and online advertising are

converging…and at a rapid pace. Now, brand marketers have a money-back

guarantee that their digital brand dollars will produce return.

ValueClick Media, a division of ValueClick, Inc. (NASDAQ: VCLK), today

announced the launch of the 20/20 Brand Guarantee, the company's

promise to deliver on a marketer's brand lift objectives, or their money


"As more brand dollars shift online, our 20/20 Brand Guarantee promises

brand advertisers that they will reach the right people, at the right

time and influence their decisions," said
Bill Todd, president of

ValueClick Media. "Our brand marketing solutions may be our best kept

secret; and we are willing to put money on the fact that we can provide

measureable impact and return on investment for our clients."

Standard performance metrics don't tell the complete story for a

brand-focused campaign. Independent research proves ValueClick Media's

brand solutions are more than 2x as powerful in generating unaided

awareness and are successful in lifting purchase intent 4.2 times higher

than other leading networks, according to research from InsightExpress,

a digital marketing research provider.

Giving Brand Marketers What They Want

Delivering on the need for improved metrics and actual return on ad

investment, ValueClick Media's 20/20 Brand Guarantee provides brand

marketers perfect vision into online brand campaign performance from

start to finish.

"ValueClick's commitment to driving superior results for brand

advertisers is evident in everything they do, from their proactive

optimization of campaigns, to their 20/20 Brand Lift Guarantee," said

Jeff Smith, CMO and SVP of client services for Vizu. "ValueClick Media

consistently outperforms our category and objective market benchmarks,

recently taking the top performance ranking for CPG advertisers."

ValueClick Media works with marketers to identify the best brand lift

metric to measure their campaign, then optimizes the campaign to reach

desired brand performance. If ValueClick Media cannot identify positive

brand lift at the end of the campaign, based on a one-question Vizu

survey, the advertiser will receive money back. The full Terms and

Conditions for the 20/20 Brand Guarantee can be found at

All ValueClick Media brand advertising campaigns offer peace of mind

that advertisers will run on over 8,500 AdSafe monitored sites. As an

added value, ValueClick Media will provide an AdSafe Viewability report

as part of the company's comprehensive reporting suite.

"We are excited to provide our
Brand Safety and Viewability Ratings to

ValueClick Media. By leveraging AdSafe's exclusive data, ValueClick

demonstrates a strong commitment to ensuring brand safe quality

inventory to its clients, while also guaranteeing that impressions are

viewable by their users," said
David Hahn, SVP of product management for


Learn more about the ValueClick Media 20/20 Brand Guarantee, including

complete Terms & Conditions here.

About ValueClick Media

ValueClick Media, a division of ValueClick Inc. (Nasdaq: VCLK), is one

of the largest full-service audience targeting platforms of its kind,

having helped over 25,000 advertisers reach their online marketing

objectives since 1998. With access to over 200 million anonymous

consumer profiles and over 6.7 billion dollars in ecommerce

transactions, ValueClick Media provides robust targeting solutions

across display, mobile and video—powered by premium data and

sophisticated optimization technology. For publishers, ValueClick Media

helps maximize revenue for available display and mobile advertising

inventory, while offering industry-leading publisher tools and support.

For more information, visit

About ValueClick, Inc.

ValueClick, Inc. (NASDAQ: VCLK) is one of the world's largest digital

marketing companies. Through a unique combination of data, technology

and services, ValueClick increases brand awareness and drives customer

acquisition at scale for the world's largest advertisers and maximizes

advertising revenue for tens of thousands of online and mobile

publishers. ValueClick's brands include: Commission

Junction, ValueClick

Media, Dotomi,



and PriceRunner.

The company is based in Westlake Village, California, and has offices in

major advertising markets worldwide. For more information, please visit

This release contains forward-looking statements that involve risks

and uncertainties, including, but not limited to, the risk that market

demand for on-line advertising in general, and performance based on-line

advertising in particular, will not grow as rapidly as predicted, and

the risk that legislation and governmental regulation could negatively

impact the Company's performance. Actual results may differ materially

from the results predicted, and reported results should not be

considered an indication of future performance. Important factors that

could cause actual results to differ materially from those expressed or

implied in the forward-looking statements are detailed under "Risk

Factors" and elsewhere in filings with the Securities and Exchange

Commission made from time to time by ValueClick, including, but not

limited to: its annual report on Form 10-K filed on February 29, 2012;

recent quarterly reports on Form 10-Q; and other current reports on Form

8-K. ValueClick undertakes no obligation to release publicly any

revisions to any forward-looking statements to reflect events or

circumstances after the date hereof or to reflect the occurrence of

unanticipated events.

* Digiday and Vizu brand marketing survey, Nov/Dec 2011

ValueClick Media
Cassie Piercey818-575-4921,

Source: ValueClick Media

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