ValueClick Media® bests other networks across multiple online branding metrics

Major Brand Marketers Enjoy Increased Audience Influence by Combining

Substantial Lift in Awareness and Intent with Massive Reach and

Exclusive Targeting


ValueClick, Inc. (NASDAQ:VCLK) today released new research commissioned

by its ValueClick Media division on the topic of branding through

digital channels, proving the advantage that ValueClick Media's total

media solution provides to brand marketers versus ad networks.

The study, fielded, tracked and analyzed by recognized digital marketing

research experts InsightExpress, sought to objectively quantify the

impact that ValueClick Media's offerings and approach have on the most

important metrics brand marketers look at to determine the success of

their advertising efforts.

Available as a white paper at,

the brand value study analyzed nearly 30 branding campaigns delivered by

ValueClick Media for major brand marketers, compared with over 100

similar campaigns from competitors in InsightExpress' InsightNorms™

normative database. In addition to the comprehensive volume of campaigns

analyzed, the study also spanned the largest advertising sectors,

including telecommunications, retail, consumer packaged goods, travel,

pharmaceuticals, and more.

When comparing brand campaigns executed by ValueClick Media against

those administered from ad networks, InsightExpress found significant

lift across all of the most important brand metrics:

  • Over 30 percentage points higher

    lift in Unaided Awareness (more than five times higher than ad


  • Over 16 percentage points higher

    lift in Online Ad Awareness (more than 15 times higher than ad


  • Over 17 percentage points higher

    lift in Message Association (more than 10 times higher than ad


  • Over seven percentage points higher

    lift in Purchase Intent (more than five times higher than ad networks)

"While ValueClick Media's solutions for brand marketers may be our best

kept secret, they have become one of our fastest-growing offerings,"

Bill Todd, president of ValueClick Media. "As marketers

increasingly focus on in-market consumers, and proactively add to that

group by spurring desire in others, they find that our ability to

accurately find them and move them along their consideration path to be

advantageous. We afford brands the ability to simply and

cost-effectively reach across sites, platforms and exchanges, while

fearlessly providing them with total transparency into accountable brand


For more information about ValueClick Media and to view the white paper,


or call 818-575-4500.

About ValueClick Media

Fourteen years of experience and access to the global data resources of

ValueClick, Inc. make ValueClick Media the largest and most robust

audience network of its kind. Proprietary consumer behavioral data,

direct relationships with 8,500 publishers and access to additional

inventory via real-time bidding, advanced behavioral targeting and

optimization technology, strict network quality controls and superior

service make ValueClick Media the network leading marketers and agencies

rely on to reach their performance objectives. For more information,


About ValueClick, Inc.

ValueClick, Inc. (NASDAQ: VCLK) is one of the world's largest digital

marketing companies. Through a unique combination of data, technology

and services, ValueClick increases brand awareness and drives customer

acquisition at scale for the world's largest advertisers, and maximizes

advertising revenue for tens of thousands of online and mobile

publishers. ValueClick's brands include Commission Junction, ValueClick

Media, Dotomi, Greystripe, Mediaplex,,,,

and PriceRunner. The Company is based in Westlake Village, California,

and has offices in major advertising markets worldwide. For more

information, please visit

This release contains forward-looking statements that involve risks

and uncertainties, including, but not limited to, the risk that market

demand for on-line advertising in general, and performance based on-line

advertising in particular, will not grow as rapidly as predicted, and

the risk that legislation and governmental regulation could negatively

impact the Company's performance. Actual results may differ materially

from the results predicted, and reported results should not be

considered an indication of future performance. Important factors that

could cause actual results to differ materially from those expressed or

implied in the forward-looking statements are detailed under "Risk

Factors" and elsewhere in filings with the Securities and Exchange

Commission made from time to time by ValueClick, including, but not

limited to: its annual report on Form 10-K filed on February 29, 2012;

recent quarterly reports on Form 10-Q; and other current reports on Form

8-K. ValueClick undertakes no obligation to release publicly any

revisions to any forward-looking statements to reflect events or

circumstances after the date hereof or to reflect the occurrence of

unanticipated events.

ValueClick, Inc.
Cassie Piercey, 818-575-4921

Source: ValueClick, Inc.

News Provided by Acquire Media