ValueClick Media's goCart advertising solution provides glad tidings for retailers this holiday season

Dynamic Advertising System for In-Market Shoppers Eliminates Media

Waste, Drives Sales


Online and multichannel retailers who are looking for a happy holiday

sales season and to ring the register are benefiting from ValueClick

Media's (Nasdaq:VCLK) goCart online retail advertising system. goCart is

a predictive and personalized shopper marketing solution designed to

attract new customers, drive sales, increase average order value and

decrease cart abandonment for retailers selling their goods online.

Since its formal introduction earlier this year, goCart has been working

with several dozen major online retailers on performance-focused

programs that utilize ValueClick Media's expansive set of interactive

advertising capabilities, assembled and tailored in a way that

specifically addresses the needs of online retailers. The rapid adoption

by the online retail community is even more apparent as prime holiday

shopping season approaches, with ValueClick Media making it even easier

to place advertising through a special goCart Holiday Package.

"While we designed goCart specifically for the year-round needs of

online retailers, we have placed special emphasis on this unique package

of targeting and creative for the make-or-break holiday season," said

Nancy Hall, vice president of platform services and leader of goCart for

ValueClick Media. "Over 40 retailers already use goCart, often seeing

double-digit increases in sales conversion and average order value, as

compared to their traditional display programs. We've taken our

learnings and overlaid even more customized offerings to help turn their

Black Friday and Cyber Monday to green."

The goCart Holiday Package leverages proprietary Holiday Shopper

Segments, built from ValueClick Media's 13+ years of experience in

working with online retailers and the 90 percent+ reach goCart offers.

For instance, in one buy retailers can reach over 90 percent of

Gift Buyers as verified by comScore, as well as approximately 90% each

of women's apparel buyers, men's apparel buyers, and consumer

electronics buyers.

Far from a standard "network buy," goCart reaches into all corners of

online and mobile inventory, including real-time bidding on exchanges

and placing ads into mobile applications and the mobile web.

Complementing this powerful targeting and reach is customized rich media

and "Guider" creative units that pull shoppers into the advertisement to

engage them and lead them to purchase. Rounding out the goCart arsenal

is the site transparency and validation that brand-conscious retailers

demand, and a variety of performance-focused pricing models.

"goCart is a perfect fit for our aggressive plans and goals for holiday

sales," said
Joel Katz, chief operating officer of "We need

to be able to specify our target audience, customize our message to

their individual interests, and follow up early and often with those who

are in-market to maximize our return on investment. ValueClick Media's

goCart team has made it both easy and fast to do all of this with one


For more information on the goCart Holiday Package, please contact

Hall at

About ValueClick Media

Thirteen years of experience and access to the global data resources of

ValueClick, Inc. make ValueClick Media the largest and most robust

audience network of its kind. Proprietary consumer behavioral data,

direct relationships with 8,500 publishers and access to additional

inventory via real-time bidding, advanced behavioral targeting and

optimization technology, strict network quality controls and superior

service make ValueClick Media the network leading marketers and agencies

rely on to reach their performance objectives. For more information,


About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest digital

marketing companies. Through a unique combination of data, technology

and services, ValueClick increases brand awareness and drives customer

acquisition at scale for the world's largest advertisers, and maximizes

advertising revenue for tens of thousands of online and mobile

publishers. ValueClick's brands include Commission Junction, ValueClick

Media, Dotomi, Greystripe, Mediaplex,,,,

and PriceRunner. The Company is based in Westlake Village, California,

and has offices in major advertising markets worldwide. For more

information, please visit

This release contains forward-looking statements that involve risks

and uncertainties, including, but not limited to, the risk that market

demand for on-line advertising in general, and performance based on-line

advertising in particular, will not grow as rapidly as predicted, and

the risk that legislation and governmental regulation could negatively

impact the Company's performance. Actual results may differ materially

from the results predicted, and reported results should not be

considered an indication of future performance. Important factors that

could cause actual results to differ materially from those expressed or

implied in the forward-looking statements are detailed under "Risk

Factors" and elsewhere in filings with the Securities and Exchange

Commission made from time to time by ValueClick, including, but not

limited to: its annual report on Form 10-K filed on February 28, 2011;

recent quarterly reports on Form 10-Q; and other current reports on Form

8-K. ValueClick undertakes no obligation to release publicly any

revisions to any forward-looking statements to reflect events or

circumstances after the date hereof or to reflect the occurrence of

unanticipated events.

ValueClick, Inc.
Rachel McDonald, 818-575-4624

Source: ValueClick, Inc.

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