ValueClick, Inc. (Nasdaq:VCLK) today announced the introduction of Platform Services, a new offering within its ValueClick Media division created to integrate the company's data, audience targeting and technology assets into a single solution for more efficient delivery of large-scale digital marketing programs.
Nancy Hall, a seven-year veteran of ValueClick, is leading the new offering and has been named vice president, platform services. Most recently vice president of sales and client development in ValueClick's Mediaplex division, Ms. Hall reports to Bill Todd, general manager of ValueClick Media.
Platform Services capitalizes on technology, data and expertise from across ValueClick, Inc. worldwide operations. Key components of the Platform Services offering include:
The Data Platform - Proprietary data from across ValueClick, Inc. is enhanced by the ability to overlay clients' own data and third-party data to predict consumer behavior and intent.
The Audience Platform - Reaching over 80 percent of the U.S. Internet audience via ValueClick networks - plus inventory from exchanges and mobile networks - Platform Services incorporates real-time bidding to ensure marketers communicate only to their target audience, and that they can reach that audience en masse.
The Technology Platform - The core ad serving systems, advanced optimization technology and analytics from across ValueClick, Inc. enable efficient targeting of the right consumers at the right time, resulting in marketers paying the optimal amount for each impression served.
The Services - Along with 12 years of performance advertising expertise, the full-service solution includes strategy, reporting, analytics and account management to drive deeper campaign insights, efficiency and performance.
"Offering a full-service solution to leverage the data and assets of ValueClick at a time of great change in the display advertising industry is something our clients have asked for and we believe is paramount to our long-term strategy to build the world's most effective audience targeting platform," said Bill Todd, general manager, ValueClick Media. "We have offered most of these capabilities for years, so to bring them together in one unified solution is a benefit to our largest performance advertising clients."
"All of the fundamental pieces to deliver the simplicity and expertise clients need has existed within ValueClick for years," said Raashee Gupta, associate director, interactive LM&O Advertising. "The fact that ValueClick Media is bringing it all together in a unified fashion is a well-timed solution we think will be well-received by the industry."
The first implementation of Platform Services is the Retail Performance Platform, which ValueClick Media will debut today at the eTail East 2010 conference in Baltimore (booth #25). Geared specifically for e-commerce and multi-channel retailers, the Retail Performance Platform is designed to improve conversion rates, increase average order values and decrease cart abandonment. While the first specific area of focus is in retail, Platform Services can also be tailored to other major consumer vertical market segments.
About ValueClick Media
Twelve years of experience and access to the global data resources of ValueClick, Inc. make ValueClick Media the largest and most robust audience network of its kind. Proprietary consumer behavioral data, direct relationships with 8,000 publishers and access to additional inventory via real-time bidding, advanced behavioral targeting and optimization technology, strict network quality controls and superior service make ValueClick Media the network leading marketers and agencies rely on to reach their performance objectives. For more information, visit http://www.valueclickmedia.com.
About ValueClick, Inc.
ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest integrated online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and transparent revenue streams for publishers. ValueClick's performance-based solutions allow its customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, ad serving and related technologies, and comparison shopping. ValueClick's brands include Commission Junction, ValueClick Media, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. For more information, please visit http://www.valueclick.com.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company's performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 26, 2010; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
SOURCE: ValueClick, Inc.