ValueClick's mobile advertising unit Greystripe announces four global office openings, nine executive hires and a doubling of headcount in 2011

Brand-focused mobile ad network experiencing tremendous growth with

plans for global scale


Greystripe, a division of ValueClick Inc. (Nasdaq: VCLK), is today

announcing impressive expansion within the company, strengthening its

position as the go-to mobile ad network for brand advertisers in North

America and Europe. Since May, the company has doubled its team and

opened four new offices in the U.S. while expanding its presence in


The largest brand-focused mobile ad network has doubled the size of its

sales, engineering and operations staff, allowing it to offer innovative

new products to its base of thousands of brand advertisers, agencies and

mobile publishers.

As part of the expansion of its team, Greystripe has opened new sales

offices in Atlanta, Seattle, Minneapolis and Phoenix. They are also

announcing nine new executive hires. These new hires are:

  • Brian Pearlman, senior account executive, from Millennial Media

  • Ryan Bleich, senior account executive, from AOL

  • Chris Backschies, regional sales manager, from WeatherBug

  • Terah Bocchi, senior account executive, from
    Belo Phoenix

  • Jeff Margolis, senior account executive, from Adfusion

  • Bill Kramer, regional sales manager, from quadrantONE

  • Josh Parker, account executive, from Specific Media

  • Matt Sexton, regional sales manager, from RadiumOne

  • Ken Yonan, regional sales manager, from Specific Media

"We're excited to grow our team and continue expanding in the coming

year," said
Kurt Hawks, vice president of operations for Greystripe. "In

2012, we look forward to using this growth to reach advertisers in every

significant U.S. market, continue innovation and push the envelope by

creating the best in brand advertising for mobile."

In 2011, Greystripe launched two new mobile ad units: video advertising

and its popular Ad Boosters. Both have seen impressive results. Over 55

brands have run mobile video ads, delivering over 200 ad creatives. On

average, 50 percent of consumers have watched the entire video ads, with

click-through rates between 1 and 3 percent. Ad Boosters are a next

generation ad format featuring social media integration, local content

and deals. These Boosters make mobile advertising more relevant and

valuable to smartphone users and have shown a 300 percent increase in

click-through rates compared to similar ads without the Boosters.

After officially launching in Europe in February through a series of

partnerships, Greystripe hired
Tim Scoffham to head EU mobile growth.

Scoffham came to Greystripe from 4thScreen Advertising,

where he was the commercial head. The company has now established a

direct European presence in the U.K., France, Germany, Spain and Sweden.

To find out more about Greystripe, visit

About Greystripe:

Greystripe, a division of ValueClick, Inc. (Nasdaq: VCLK), is the

largest brand-focused mobile advertising network in the US by reach.

Greystripe delivers the highest engagement and most sophisticated

targeting for brand marketers, the maximum revenue for publishers and

app developers, and the best ad experience for users. Greystripe's

proprietary advertising platform serves billions of rich media

impressions to over 40 million users of touch-driven devices through

more than 3,500 application titles and mobile websites across all major

mobile platforms.

For more information, please visit:

About ValueClick, Inc.:

ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest digital

marketing companies. Through a unique combination of data, technology

and services, ValueClick increases brand awareness and drives customer

acquisition at scale for the world's largest advertisers, and maximizes

advertising revenue for tens of thousands of online and mobile

publishers. ValueClick's brands include Commission Junction, ValueClick

Media, Dotomi, Greystripe, Mediaplex,,,, and PriceRunner. The Company is based in Westlake

Village, California, and has offices in major advertising markets

worldwide. For more information, please visit

VSCpr for Greystripe
Alice Joy, 360-556-0628

Source: Greystripe

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