Resources | Epsilon

Email Trends

Q2 2019 email trends & benchmarks

With data from over 18 billion emails across verticals, the quarterly report shows outcomes for business as usual (BAU) and triggered emails.

How to assess data quality in an omnichannel world

This guide will help you navigate and assess data quality in today’s complex marketing landscape.

Loyalty marketing in the data-driven era: What you need to know...

In this special report with Chief Marketer, you’ll see the crucial role data-driven strategies play in lifetime brand loyalty.

From 1:1 to 1:You — Personalizing the loyalty experience

Personalization should be integrated into the entire customer experience—including your loyalty program.

Q2 2019 email trends & benchmarks

October 14, 2019

Epsilon, Fallon Worldwide Lock Up Key Bank Account

October 11, 2019

Email Marketing 2019

October 11, 2019

Adweek panel: Breaking down DTC

October 11, 2019

Watch now

In the News

Interactions in Context: How to increase personalization in email

October 10, 2019

1:You isn't linear, it’s an integrated individualized marketing strategy

October 10, 2019

Forrester study: Is your identity program built on a house of cards?

October 09, 2019

Email is Under-used and Episodic: Epsilon's Benyo

October 09, 2019

How Coach, JustFab and Walgreens personalize marketing on a 1:You level

October 08, 2019

The agency data platforms that will power creativity at scale

October 04, 2019

Is data the new currency of marketing? The answer seems to be “yes”

October 03, 2019

3 tips for achieving your omnichannel goals

October 01, 2019

MediaPost EIS Awards

September 26, 2019

Today’s modern restaurant is serving up dietary preferences for every diner

September 26, 2019

At Advertising Week, Publicis Groupe's Arthur Sadoun Pressed on Revenue Decline

September 25, 2019

How to assess data quality in an omnichannel world

September 25, 2019

Coming soon: DTCs are changing the world. Learn and grow from it.

September 24, 2019

Digital Pharma East recap: What’s trending in healthcare

September 24, 2019

How media and entertainment preferences shift across generations

September 19, 2019

Achieving holiday marketing success: 5 questions to ask your data provider

September 17, 2019

Holiday marketing across generations: What to know

September 13, 2019

9 ways healthcare marketers are improving the customer experience

September 12, 2019

Elevate your game with a new programmatic bid strategy

September 10, 2019

Agencies Are Embracing AI and Making It Part of Their Workflow

September 09, 2019

3 travel personalization examples to inspire marketers

September 05, 2019

Innovation at the heart of our operation

September 03, 2019

3 tips for going global with your loyalty program

August 29, 2019

Loyalty marketing in the data-driven era: What you need to know for 2020

August 28, 2019

Viewing consumer privacy with the lens of a loyalty marketer

August 27, 2019

The journey toward better: 9 ways healthcare marketers can enhance the customer experience

August 23, 2019

The holiday shopping experience that each generation wants

August 21, 2019

Sweeping regulations like California's upcoming privacy bill threaten to wipe out the advertising industry. These 10 tech companies are trying to help marketers survive.

August 21, 2019

Novartis Consolidates $600 Million Global Media Account With Publicis Groupe

August 20, 2019

Starcom and Epsilon Prevail in Novartis Global Media Review

August 20, 2019

3 reasons why print belongs in your marketing mix

August 15, 2019

The 50 best workplaces for innovators

August 13, 2019

Acts of kindness encourage brand loyalty

August 13, 2019

How to maintain a healthy deliverability rate

August 08, 2019

How restaurant brands can adapt across all generations

August 07, 2019

Avoid getting overwhelmed by machine learning in marketing

August 06, 2019

Epsilon-Conversant Named to Fast Company’s List of the 50 Best Workplaces for Innovators

August 05, 2019

1:You emails earn an A+ for back-to-school marketing

August 01, 2019

From 1:1 to 1:You — Personalizing the loyalty experience

July 31, 2019

The Real Deal: Measuring destination marketing's full net economic impact

July 26, 2019

Watch now

Blog

Segmentation basics: How to find the right audience niche for your brand

July 25, 2019

Make your back-to-school program best-in-class with 1:You

July 24, 2019

Loyalty, it’s not just about the program

July 23, 2019

Niches 5.0

July 22, 2019

'You're supposed to be at arm's length': Some ad agencies see potential conflicts of interest as their competitors spend billions to acquire data

July 18, 2019

Q&A: Bringing machine learning to your marketing programs

July 18, 2019

Online Shoppers Are Doing What Brands Should Do: Using Technology Smartly

July 17, 2019

The Real Deal: Why restaurants need to think beyond LTOs

July 17, 2019

Watch now

In the News

Forrester Research Names Epsilon a Loyalty Leader in Two Evaluations

July 16, 2019

The evolution of email: 3 tips for advancing your email marketing program

July 16, 2019

Epsilon Named a Leader for Loyalty Services; Only Provider Also Recognized as a Leader in Loyalty Technology by Independent Research Firm

July 15, 2019

The Forrester Wave™: Loyalty Service Providers, Q3 2019

July 15, 2019

The Real Deal: Risks of an aging email platform

July 12, 2019

Watch now

Blog

Medical device marketers, do these challenges sound familiar?

July 11, 2019

Personalized email marketing: 5 keys to success

July 09, 2019

Beyond clicks: The email marketer’s role to build meaningful metrics for the CMO

July 08, 2019

Watch now

Research

A guide to cross-generational marketing

July 03, 2019

What’s sizzling in retail this summer

July 02, 2019

Publicis Groupe Finalizes the Acquisition of Epsilon

July 02, 2019

Publicis Groupe completes acquisition of Epsilon for $3.95bn

July 02, 2019

IAB Tech Lab Releases Data Transparency Standard, With Audits To Give It ‘Teeth’

July 02, 2019

Creating more human interactions for travel brands through machine learning

July 01, 2019

Watch now

In the News

Epsilon’s Chief Privacy Officer: Compliance Is ‘An Ongoing Journey’

July 01, 2019

The Real Deal: Pricing in email marketing

June 28, 2019

Watch now

Blog

Is a subscription-based program right for your loyalty program?

June 27, 2019

Personalized Email Marketing: 5 Keys to Success

June 27, 2019

How to build a lifetime of financial loyalty

June 26, 2019

Understanding the benefits of ‘the art’ component in the art and science of loyalty

June 25, 2019

1:You, it’s now a reality

June 20, 2019

How each generation uses technology

June 19, 2019

4 email personalization questions for your next campaign

June 18, 2019

5 questions that reveal your email personalization maturity

June 18, 2019

The Real Deal: Service and support in email marketing

June 14, 2019

Watch now

Blog

Building brand loyalty: Three takeaways from CRMC 2019

June 13, 2019

3 ways to listen to the voice of the customer

June 12, 2019

5 ways to drive tune-in with digital marketing

June 11, 2019

1:You personalization with Dunkin' and AutoZone

June 06, 2019

Marketing to all 5 stages of the financial lifecycle

June 05, 2019

Identity isn’t just offline or online: It’s both

June 04, 2019

The Real Deal: Customer satisfaction in email marketing

May 31, 2019

Watch now

Blog

Loyalty Expo recap: Going beyond points

May 30, 2019

Are you undervaluing trigger emails?

May 28, 2019

The Real Deal: Using email to message in the moment

May 24, 2019

Watch now

Blog

Considerations for using AI in paid search

May 23, 2019

4 stages to navigating digital transformation in healthcare

May 21, 2019

How travel brands can adapt across all generations

May 20, 2019

Crawl, walk, run: The only approach to B2B digital transformation success

May 16, 2019

How to market in a multi-brand organization

May 15, 2019

The role your brand plays in a customer’s life

May 14, 2019

Why restaurants need a unified view of their customers

May 13, 2019

Re-engaging inactive subscribers: Takeaways from Dell EMC

May 09, 2019

4 steps to achieve innovation in digital messaging

May 08, 2019

It’s never too early to plan ahead: Q4 email marketing tips

May 07, 2019

EEC 2019 recap: Data is changing our approach to email

May 02, 2019

Guiding the customer journey: The influence of preferences, curation and relevance

May 01, 2019

Transactional vs. location data: Is one better?

April 30, 2019

A 'Leader' in loyalty experience to build lifetime customer connections

April 29, 2019

5 ways marketers underutilize social media

April 25, 2019

How to establish 'big L' loyalty

April 24, 2019

Leading with inspiration: 3 reasons women are successful leaders

April 23, 2019

How retailers can adapt across all generations

April 19, 2019

5 design considerations for your enterprise customer insights program

April 18, 2019

5 tactics to help prevent loyalty reward redemption fraud

April 17, 2019

How to combat loyalty reward fraud

April 17, 2019

How to achieve consumer-centricity in healthcare marketing

April 16, 2019

Gain insight into your customers' spend with your competitors and beyond

April 15, 2019

Watch now

Blog

5 strategies to drive one more visit, purchase & dollar per order

April 11, 2019

The Forrester Wave™: Loyalty Technology Platforms, Q2 2019

April 09, 2019

Epsilon Named a Leader for Loyalty Technology by Independent Research Firm; Recognized for “Wealth of Experience in Powering Loyalty…”

April 09, 2019

3 benefits of subscription-based loyalty programs

April 09, 2019

Considering a CDP? Look before you leap

April 04, 2019

Shifting from little L to big L loyalty: The three stages

April 02, 2019

The Marketing Technology Awards 2019: And the winners were..

April 01, 2019

What’s trending in print & digital marketing: Key learnings from NEMOA

March 28, 2019

Emotional loyalty marketing: 3 tips to help keep emotions front and center

March 26, 2019

Data quality: The foundation of high-performance marketing

March 21, 2019

When it comes to data, seasonality is always in season

March 19, 2019

Data quality audit

March 18, 2019

Not-for-profit giving trends 2018

March 15, 2019

Building blocks of personalization, block 3: Role of content

March 14, 2019

Q&A: The rideshare effect

March 12, 2019

Bringing Humanity to the Forefront of Customer Experiences

March 11, 2019

Tamara Oliverio talks hyper-personalization with The Wise Marketer

March 08, 2019

Watch now

Blog

Shoptalk 2019 recap: Good data drives even better marketing

March 07, 2019

Car Rental Companies Are Losing Customers to Rideshares, Report Says

March 06, 2019

The rideshare effect

March 05, 2019

Building blocks of personalization, block 2: Making data useful

March 05, 2019

The influence of customer service in loyalty programs

February 28, 2019

International loyalty: Preparing your people, process and tech for success

February 26, 2019

Understanding ‘the why’ behind each donor's actions

February 21, 2019

Five Marketing Lessons Restaurants Can Learn From Retail Marketers

February 20, 2019

The human experience: Optimizing the human channel in the customer journey

February 20, 2019

How Gen Z influences older generations

February 19, 2019

Winning strategies to reach today's omnichannel traveler

February 18, 2019

Watch now

Blog

Is your email strategy inclusive?

February 14, 2019

Back to basics: Understanding identity, data, attribution and platforms

February 13, 2019

Watch now

Blog

Q&A: Cross-generational research

February 12, 2019

Across the Generations: How Gen Z Influences the Rest of Us

February 11, 2019

Step up your multichannel marketing game: Understanding data and the martech platforms that manage it

February 11, 2019

Making the most of email trends and benchmarks

February 07, 2019

Achieving accessibility in email marketing

February 07, 2019

New Epsilon Research Finds Gen Z is 2x More Likely to Use an Online-Only Store or Brand Website Than Any Other Generation; Uncovers Preferences and Behaviors Across Generations

February 07, 2019

AdWeek panel: Channel KPIs are meaningless. Customer KPIs are the future

February 04, 2019

Watch now

Blog

Restaurants: Embrace data to drive revenue

January 31, 2019

Driving one more visit: How restaurant marketers fare in the digital age

January 31, 2019

DMN 2018 Award Winners

January 25, 2019

Epsilon now participating in the General Motors Dealer Digital Solution Digital Advertising Program

January 24, 2019

How SEO can inform your email marketing efforts

January 24, 2019

The new retail game: A panel discussion from AdWeek

January 23, 2019

Watch now

Blog

The data gap in CPG marketing

January 22, 2019

The future of travel loyalty: 5 ways to prepare

January 17, 2019

Loyalty programs for big-ticket items: The story of My GM Rewards

January 16, 2019

Brand building: It's not a skyscraper anymore

January 16, 2019

Watch now

Pressroom

Epsilon Named to Forbes 2019 list of the Best Employers for Diversity

January 15, 2019

4 retail learnings from holiday 2018

January 15, 2019

Let's talk about you: Building relationships with email marketing

January 11, 2019

Watch now

Infographic

How grocers can win in an Amazon era

January 10, 2019

What the retailization of loyalty means for travelers

January 09, 2019

Step up your multichannel marketing game

January 07, 2019

Watch now

Blog

5 tips for creating a personalization strategy that drives loyalty to your brand

January 03, 2019

5 ways to add personalization in 2019

December 20, 2018

What Martech Decision Makers Should Focus on in 2019

December 13, 2018

How brands powered lifetime loyalty connections in 2018

December 13, 2018

5 acquisition tips to consider for your email marketing strategy

December 12, 2018

Powering lifetime connections: The three stages

December 05, 2018

How to achieve success with machine learning – a collect, detect, act approach

November 20, 2018

Getting to 40 Under 40 with a team of superheroes

November 20, 2018

Understanding what creates an emotional connection with donors

November 16, 2018

How machine learning fits in with your loyalty program: Epsilon's practical application of machine learning

November 15, 2018

Watch now

In the News

Harnessing the Resurgence of Packaged Beverages

November 13, 2018

Dunkin’ Brands wants to get more personal with its customers

November 13, 2018

3 best practices for designing an effective restaurant loyalty program

November 08, 2018

Dunkin' further integrates with Alliance Data's Epsilon to modernize customer experience

November 08, 2018

5 tips to help ensure a responsible data strategy

November 06, 2018

One on One: Jeff Fagel on Marketing's Three Centers of Gravity

November 02, 2018

Forget 1:1. 1:You is the new marketing reality

October 30, 2018

Powering lifetime loyalty in retail

October 29, 2018

Watch now

Blog

How to deliver more personalization

October 18, 2018

Interview with Jeff Fagel, SVP, Marketing, Epsilon and Conversant

October 11, 2018

Why data & loyalty belong together

October 11, 2018

Experiential loyalty marketing tips

October 10, 2018

Epsilon To Help Dell In Loyalty Program Launch

October 05, 2018

Alliance Data's Epsilon expands relationship with leading technology client; launches global loyalty program

October 04, 2018

Ashlen Cherry joins Epsilon as Chief Privacy Officer

October 02, 2018

How consumers manage their health

October 01, 2018

Catalog value in the digital age

September 27, 2018

Q2 2018 email trends overview

September 25, 2018

Announcing the 2018 40 under 40 winners

September 24, 2018

Cathy Lang and Stacey Hawes of Epsilon are shaking up how data is used in marketing

September 23, 2018

Planning for fallbacks — GIFs, video, web fonts, oh my!

September 20, 2018

Podcast: You’ve got (less) mail

September 19, 2018

HERoes: Champions of women in business

September 19, 2018

Make your loyalty program everyday exceptional

September 13, 2018

The challenge of customer identity recognition starts with clean data

August 31, 2018

How consumers manage their health and what it means for marketers

August 30, 2018

How data makes the customer connection ‘one mile’ at a time

August 29, 2018

Powering lifetime connections – The retail ecosystem

August 28, 2018

Dell EMC thaws the frozen crowd: A CRM elite customer awards case study

August 27, 2018

Marketing tools that will generate value for your business

August 27, 2018

How utility companies can monetize data

August 23, 2018

Achieving your goals and beyond this holiday season

August 21, 2018

9 tips for personalizing emails wisely

August 16, 2018

Epsilon wins Sparkling Ice AOR

August 16, 2018

Alliance Data’s Epsilon signs expanded agreement with Talking Rain Beverage Company; now integrated Agency of Record for Sparkling Ice brand

August 16, 2018

Epsilon discusses subscription-based loyalty model

August 10, 2018

Epsilon’s dockmaster keeps business humming

August 09, 2018

Using marketing data for merchandising

August 09, 2018

AMC improves CX by adding new subscription tier

August 08, 2018

Leading with vision: Email reimagined

August 07, 2018

Email trends and benchmarks remain steady in Q1 2018

August 02, 2018

The building blocks of personalization

August 01, 2018

Meet a marketing expert: Mark Sucrese on machine learning & AI

July 31, 2018

The key to unlocking print's future lies in data and its direct mail past

July 26, 2018

How personalization influences today’s retail shopper

July 26, 2018

3 factors critical to customer loyalty

July 24, 2018

Power of me: More than a [FirstName]

July 23, 2018

No end to the spend? Alliance Data’s ‘2018 Holiday Retail Outlook’ white paper offers data-backed insights and advice for retailers to keep customers shopping

July 23, 2018

Five star campaign by Epsilon

July 21, 2018

Unlimited and well-interpreted data is the edge for creatives

July 20, 2018

Email marketers never get a vacation

July 18, 2018

Mastering retailer ad platforms

July 17, 2018

How retailers can compete and win in the age of Amazon

July 16, 2018

Ready for the evolution of creative awards: Function=form

July 12, 2018

Selling AI: R/GA pitches brands on the next level

July 11, 2018

Creating harmonized experiences that drive loyalty for life

July 11, 2018

Creating harmonized experiences that drive loyalty for life

July 11, 2018

The pivotal role of email address in database management

July 09, 2018

Understanding a consumer's retailer of choice and what drives their loyalty

July 06, 2018

On-demand: 2018 holiday retail outlook webinar

July 02, 2018

Watch now

Infographic

2018 holiday retail outlook cheat sheet

July 02, 2018

2018 holiday retail outlook

July 01, 2018

Restarting her career

June 29, 2018

Real consumers share what personalized experiences they expect

June 28, 2018

Meet a marketing expert: Kelly Nickerson & Epsilon's retail strategic consulting practice

June 26, 2018

How to survive and thrive in an Amazon world

June 24, 2018

Epsilon named a leader for email marketing services by independent research firm; Recognized for unmatched balance of strong technology and professional services

June 22, 2018

Beyond the demo: How to drive measurable tune-in — and viewer connections — with data-driven marketing

June 12, 2018

CMO success starts with simplicity and transparency

June 12, 2018

Powering lifetime connections, stage III – adjusting communications along the journey

June 08, 2018

5 self-evident data-driven marketing truths

June 01, 2018

In Focus: Interview with Jill Frank, Executive Producer, Head of Content Production at Epsilon Agency

May 25, 2018

3 ways to enhance your marketing strategy with personas

May 24, 2018

Creating loyalty through better communication

May 22, 2018

Understanding customer engagement

May 22, 2018

Signet Jewelers Ltd. shines with Alliance Data's Conversant and Epsilon, signs expansion agreement for digital marketing platform

May 22, 2018

Mastering the art of push notifications

May 18, 2018

How marketers across industries use customer engagement to drive loyalty, sales

May 17, 2018

Email trends and benchmarks show strong email engagement for retailers in pivotal Q4 2017

May 15, 2018

GDPR and Epsilon: Data protection efforts will remain at the forefront

May 14, 2018

Worried about exhausting your list? Know the right number of mailings to send

May 14, 2018

Drive brand loyalty through data-driven email creative

May 01, 2018

Adweek: The time to prioritize workplace diversity and inclusivity is now. Is your agency ready?

May 01, 2018

Spring into improved data-driven marketing programs

April 26, 2018

Customer lifetime value revisited

April 25, 2018

5 tips to increase customer engagement

April 24, 2018

DMN: Epsilon and Media IQ weigh in with tips on building women in leadership initiatives

April 18, 2018

Why 2018 is the year to adopt new mobile messaging capabilities

April 17, 2018

Using AI to conquest new markets: Oculus360 and Epsilon Agency webinar

April 16, 2018

Watch now

In the News

Reel Chicago: Immesoete directs Epsilon's new Cracker Barrel spots

April 12, 2018

Reimagine email: Create an innovative environment to test campaigns

April 12, 2018

Epsilon/Conversant Chief Privacy Officer Noga Rosenthal Joins IAPP Advisory Board

April 10, 2018

Putting your restaurant loyalty program to the test

April 09, 2018

The Drum: Cracker Barrel: Whats cookin' today? By Epsilon Agency

April 06, 2018

Chicago Business Journal: Cracker Barrel on mission to pull in millennial diners with new ads

April 06, 2018

Forbes: The data brokers so powerful even Facebook bought their data - but they got me wildly wrong

April 05, 2018

Powering lifetime connections Stage II: Creating a plan for ongoing dialogue

April 02, 2018

Optimizing your RFP: The marketer's guide to choosing the right cross-channel provider

April 02, 2018

GDPR: Steps towards compliance

March 29, 2018

7 ways to make your email stand out (without too much engineering)

March 29, 2018

Epsilon appoints Jeff Fagel as new SVP, Head Of Marketing

March 22, 2018

Achieve omnichannel success through data infrastructure

March 21, 2018

The Drum: Nature's Way: The way we grow together

March 21, 2018

Machine Learning: Helping to increase engagement within loyalty programs

March 20, 2018

Age is an attitude: Marketing to the boomers+ population

March 19, 2018

Martech Advisor: Travel and hospitality marketers: It’s time to up your email measurement game

March 16, 2018

Epsilon invests in its Automotive Practice with two new executive hires

March 15, 2018

Loyalty found: Optimizing customer experience to encourage allegiance

March 14, 2018

MKTG Insight: Busting the biggest myths about digital transformation

March 14, 2018

Marketing Tech Outlook: Setting direction in an era of continuous transformation

March 10, 2018

#PressforProgress: Voices of our female leaders

March 08, 2018

Ad Age: SXSW preview: A lot more than booze and tacos

March 06, 2018

The power of data: achieving trust in your loyalty program

March 05, 2018

Adweek: As SXSW continues to grow, is it still worthwhile for brands to activate there?

March 02, 2018

Four ways to simplify the complex world of loyalty

March 01, 2018

Four ways to simplify the complex world of loyalty

March 01, 2018

The power of data: Achieving trust in your loyalty program

March 01, 2018

MKTG Insight: Digital and traditional marketers aren't so different after all

February 28, 2018

Here's why people shop on Amazon - and why they'd shop elsewhere too

February 27, 2018

Google AMPs up email offerings

February 27, 2018

Email & digital innovations increase customer engagement

February 26, 2018

Mediapost: Painting the right picture with data

February 26, 2018

New Epsilon research indicates high-spending Amazon shoppers spend two times more than the average consumer across retailers and channels

February 26, 2018

Marketing Charts: Email click rates stable in Q3 2017; open rates decline

February 22, 2018

Consistent data drives brand experience

February 22, 2018

Epsilon Hires U.S. Army Veteran and Information Security Industry Leader Jeff Schilling as Chief Information Security Officer

February 15, 2018

For the love of data

February 14, 2018

Epsilon’s Q3 2017 Email Trends and Benchmarks report shows increase in email engagement for travel & hospitality brands

February 14, 2018

Epsilon’s focus on data privacy

February 13, 2018

Attribution beyond marketing: Using all company touchpoints achieve true customer view

February 08, 2018

Differentiate your loyalty program with convenience

February 08, 2018

Mobile continues to dominate marketing opportunities, but brands should consider what's next

February 07, 2018

What marketers should do differently in 2018 -- or not

February 07, 2018

Martech Series: 6 unstoppable disruptions in marketing technology

February 06, 2018

Turning a friend into a donor – the influential power of social media

January 31, 2018

Adweek: How Amazon Go will drive brands to develop new ways to target customers

January 29, 2018

Ad Age: How personalization will evolve in 2018

January 29, 2018

7 steps to creating killer email content

January 25, 2018

Retail Dive: Amazon's free shipping attracts 88% of shoppers

January 23, 2018

Twice: 4 brands that nailed their CES 2018 marketing

January 22, 2018

Marketing Charts: What does personalization mean to consumers?

January 17, 2018

Email: The most dependable tool for loyalty marketers

January 15, 2018

Internet Retailer: Retail strategies made for the age of Amazon

January 14, 2018

Martech Series: Interview with Wayne Townsend

January 12, 2018

Delivering ‘L’oyalty through the true meaning of a brand experience

January 11, 2018

DMN: What CMOs of tomorrow need to focus on today

January 10, 2018

New insights for a customer-obsessed New Year

January 09, 2018

New Epsilon research indicates 80% of consumers are more likely to make a purchase when brands offer personalized experiences

January 09, 2018

#marketingtomillennials: A guide to understanding today's millennials

January 08, 2018

10 data-driven marketing trends of 2017

December 27, 2017

Maintaining the true meaning of Giving Tuesday

December 19, 2017

Martech Exec: 50 women you need to know in martech 2018: Lisa Henderson

December 18, 2017

Huffington Post: To evolve customer experiences in 2018, focus on the three E’s

December 14, 2017

The unforgettable customer experiences of 2017

December 13, 2017

The value of services when implementing people-based marketing

December 11, 2017

Watch now

In the News

5 key factors for a successful restaurant loyalty program

December 11, 2017

Epsilon’s Stacey Hawes named a 2017 IAB Data Rockstar

December 11, 2017

Forbes: Six little-known networking hacks to improve your results and brand image

December 08, 2017

How the Internet of Things will impact customer loyalty in 2018

December 07, 2017

The Drum: Industry insight: Reaction to CES's response to lack of keynote diversity

December 07, 2017

Five strategies to combat 'retail apocalypse"

December 04, 2017

The art and science of loyalty

November 30, 2017

Reader's Digest: 15 technology trends you can expect to see dominate in 2018

November 30, 2017

Personalization is not just personal, it's profitable

November 29, 2017

COLLOQUY: Finding loyalty amid digital disruption

November 29, 2017

LiveMint: Epsilon plans formal entry into Indian market

November 28, 2017

Exchange4Media: Epsilon to focus on the global Fortune 500 companies in India

November 24, 2017

Epsilon's Q2 2017 email trends and benchmarks

November 21, 2017

Epsilon ranked as one of the most significant digital experience service providers

November 20, 2017

Ad Age: This holiday season, make your marketing merry and personalized

November 16, 2017

Micro-moments in email: underused and underestimated

November 14, 2017

UX Design: Experience design in the age of big data

November 14, 2017

Loyalty360: Domino's Pizza fixes fundamentals and inspires brand loyalty

November 07, 2017

CRM and customer loyalty in the restaurant space and what it means for marketers

November 02, 2017

The time is now -- The shift from transactional to relational rewards is in full swing

November 01, 2017

How loyalty programs build trust in your brand

November 01, 2017

Dealer Marketing Magazine: 3 ways connected cars can be the catalyst that drives mobile marketing

November 01, 2017

SmartBrief: 4 things marketers should do this holiday season

October 26, 2017

The power of "unwritten" loyalty rewards

October 26, 2017

Marketing Interactive: Leveraging gamification to increase customer engagement

October 26, 2017

GDPR and Epsilon: Our preparation efforts

October 24, 2017

Loyalty360: Epsilon receives esteemed honor for customer loyalty excellence

October 20, 2017

Achieving success together: not-for-profit organizations and retailers unite

October 19, 2017

The new meaning of loyalty at Dunkin' Brands

October 13, 2017

Epsilon named Citi’s partner of the year

October 13, 2017

C-Suite Radio: Disruption is the new normal

October 10, 2017

Rackspace: Enabling Epsilon's seamless migration to AWS

October 06, 2017

Epsilon names Brian Serino Senior Vice President, Managing Director, Sales

October 03, 2017

Leveraging gamification to increase customer engagement

October 02, 2017

Loyalty360: Trending in loyalty - how the Internet of Things increases consumer engagement

October 02, 2017

The 8,000 people who make Epsilon and Conversant (and advertising) great

September 26, 2017

Epsilon/Conversant CEO Bryan Kennedy recognized on 4A’s list of 100 people who make advertising great

September 25, 2017

Why data is a key component of micro- moment marketing

September 21, 2017

Top 3 priorities for marketers right now

September 12, 2017

Adexchanger: Apple’s new IPhone was ‘created for augmented reality’ – and brands should pay attention

September 12, 2017

Huffington Post: 4 requirements for linking CX to ROI

September 11, 2017

3 ways to secure the ‘second’ purchase from your customers

September 07, 2017

Alliance Data's Epsilon expands relationship with Nature's Way; named lead agency for Alive! Brand

September 07, 2017

MediaPost: Limit me: Why we need limits even in the age of disruption

September 05, 2017

Microinteractions: The low cost of high reward

August 31, 2017

Epsilon named a leader in customer loyalty by independent research firm

August 30, 2017

Exchange4Media: Guest column: 3 myths to avoid when marketing to boomers+ and millennials

August 28, 2017

10 tips for making your emails accessible

August 28, 2017

4 ways to connect emotionally with donors

August 22, 2017

CIOReview: Enable, stand by and get out of the way

August 18, 2017

Huffington Post: Don't blame the data, blame the truth

August 17, 2017

Epsilon’s Agility Harmony wins Best Email Marketing Platform in the Digiday Signal Awards

August 17, 2017

Marketers continue to push ahead to a more holistic attribution process

August 16, 2017

Should marketers ditch channel-specific KPIs?

August 10, 2017

Guideposts signs renewal agreement with Alliance Data's Epsilon for database marketing services

August 03, 2017

Q1 email trends and benchmarks: Understanding cross-device behavior remains critical

August 02, 2017

Automotive dealers keep brand safety top of mind to drive loyalty

August 01, 2017

Loyalty 360: What's trending in loyalty

August 01, 2017

Mobile payments vs. mobile wallets: Why brands should adopt

August 01, 2017

Leveraging data to create emotional intelligence for marketing

July 27, 2017

Mead: Strength not stress by Epsilon

July 26, 2017

Econsultancy: A day in the life of Chief Client Officer at Epsilon

July 25, 2017

Martech is hard: Improve your chances of martech and marketing success

July 25, 2017

Q1 2017 North America email trends and benchmarks show increase in desktop open rates

July 24, 2017

Why email is the most dependable tool for loyalty marketers

July 20, 2017

5 key insights for retailers this holiday season

July 18, 2017

Celebrate World Emoji Day with increased customer engagement

July 14, 2017

Dealer Marketing Magazine: The wonder women in the automotive industry

July 14, 2017

MediaPost: Red Lobster launches new creative, tagline

July 10, 2017

Exchange 4 Media: Leveraging data in an omnichannel world

July 03, 2017

Epsilon/Conversant named one of Atlanta’s Best and Brightest Companies to Work For®

June 29, 2017

How to build flawless marketing operations

June 29, 2017

Epsilon named to 2017 Online Trust Alliance Honor Roll for sixth consecutive year

June 28, 2017

10 email tips to help you rule back to school

June 27, 2017

CMO.com: 7 digital trends of the future

June 27, 2017

CMO.com: Heeding the CX call

June 22, 2017

Volvo drives forward with Alliance Data's Epsilon, signs expansion agreement for data-driven marketing services

June 22, 2017

Here's why CMOs hate agencies that are lion-obsessed

June 21, 2017

For the consumer’s sake: CMOs must unleash the power of marketing technology

June 19, 2017

Perspectives: Women in advertising - Jill Frank

June 15, 2017

Leveraging data in an omnichannel world

June 06, 2017

37 women who are disrupting the status quo in advertising and tech

June 05, 2017

Proof that you shouldn’t worry about over promotion

May 31, 2017

Ad Age: Stacey Hawes named 2017 Women to Watch

May 30, 2017

The future of digital and its impact on the travel industry

May 24, 2017

Navigating the inbox: Knowing when to say goodbye

May 18, 2017

AdExchanger: Google lays out its vision for an AI-driven world

May 17, 2017

Ad Age Agency Report ranks Epsilon #1 across four categories

May 03, 2017

Alliance Data's Epsilon business expands long-standing relationship with KeyBank; named agency of record for customer relationship management

May 02, 2017

Epsilon’s Stacey Hawes named to DMA Board of Directors

April 28, 2017

Navigating the inbox: Apology

April 27, 2017

Reimagining your data strategy

April 20, 2017

Marketing in the moments that matter most

April 19, 2017

Ad Age: Marketing technology trailblazers - Tom Edwards

April 17, 2017

DMN: DMN's 2017 agency snapshot

April 17, 2017

Loyalty is more than a marketing program

April 12, 2017

Q4 2016 North America email trends and benchmarks reveal steady click rates despite increased email volume

April 12, 2017

MarTech is hard: Focus on your needs, not just the tools

April 10, 2017

Marketing tech in transition: Artificial Intelligence

April 06, 2017

Marketing tech in transition: Identity Resolution

April 05, 2017

Marketing tech in transition: The Cloud

April 04, 2017

Marketing tech in transition: Big Data

April 03, 2017

Nigel Howlett joins Epsilon as Managing Director, International

April 03, 2017

Marketing tech in transition: Four imperatives

March 30, 2017

Navigating the inbox: Loyalty

March 29, 2017

The role of marketing services in becoming an experience-led business

March 23, 2017

The bell curve of marketing

March 20, 2017

MediaPost: Ad-supported jobs add $1 trillion to economy

March 16, 2017

Campaign US: Big tech and media activations eclipse startups at SXSW this year

March 16, 2017

4 ways to develop the best loyalty program for your restaurant

March 16, 2017

Epsilon partners with Juicy Juice Splashers® on Kidz Bop's "Best Time Ever" national tour

March 16, 2017

CMO.com: The 3 fundamentals of CX innovation

March 14, 2017

Mobile World Congress: The future of marketing

March 13, 2017

Talking to your diverse donors

March 09, 2017

Ad Week: 7 challenges Snapchat's parent company has to overcome before it can be Wall Street's 'New Facebook'

March 02, 2017

Navigating the inbox – the value of a welcome series

February 28, 2017

BizReport: Report: Finances key to engaging boomers

February 24, 2017

3 myths to avoid when marketing to boomers+ and millennials

February 23, 2017

New research uncovers how to engage boomers; Marketers should look beyond age, focus on financial status and think cross-channel

February 22, 2017

Largest global specialty retailer of nutritional products, GNC, selects Epsilon for loyalty marketing and technology services

February 21, 2017

Why brand experience matters for QSRs

February 16, 2017

How emojis provide an emotional dimension to cross-cultural messages

February 14, 2017

Playing data tetris to win with your advertising investment

February 10, 2017

Epsilon and Econsultancy release customer experience maturity report for India

February 08, 2017

Epsilon and others scramble for Alexa data

February 07, 2017

Adopting an agile mindset for business growth

February 02, 2017

Please take it personally

January 24, 2017

Brands delivered 15% more emails in Q3 2016 according to North America email trends and benchmarks

January 23, 2017

The Dallas Cowboys are considering buying an E-sports team

January 20, 2017

iMedia: 7 ways artificial intelligence will enhance marketing

January 17, 2017

Data is still the trump card for driving business growth

January 05, 2017

Epsilon serves up loyalty solution for quick service and fast casual restaurants

January 05, 2017

DMN: Experience over points in customer loyalty

December 22, 2016

Mediapost: Epsilon promotes Townsend to President, Technology

December 15, 2016

Wayne Townsend elevated to President, Technology of Epsilon

December 15, 2016

COLLOQUY: Creating loyalty that pays

December 13, 2016

Road Scholar expands relationship with Alliance Data, signing new agreement with Conversant for digital advertising services

December 08, 2016

Shopper Marketing Magazine: Sanpellegrino rediscovers wandering

December 01, 2016

AdExchanger: Epsilon's president of data talks changing relationships with CMOs

November 28, 2016

The Drum: How Apple could succeed where Google stumbled with smart glasses

November 17, 2016

GIA names Epsilon as agency of record for consumer outreach campaign

November 17, 2016

How marketing is failing at its top priority

November 01, 2016

Watch now

Research

Customer recognition: How marketing is failing at its top priority

October 31, 2016

Campaign US: The recommendation engine: Epsilon's Jill Frank

October 28, 2016

Econsultancy: Marketing is failing at its top priority: Three findings from new research

October 27, 2016

Email open rates at a two-year high according to Q2 2016 North America email trend results

October 27, 2016

Customer Alchemy: 5 marketing "shoulds" in an overwhelming list of "coulds"

October 25, 2016

Stacey Hawes named President, Data of Epsilon

October 17, 2016

Red Roof signs new multi-year agreement with Epsilon for email marketing services

October 06, 2016

Epsilon signs new multi-year agreement with CNO Financial Group for enterprise marketing database solutions and marketing data services

September 29, 2016

Richard McDonald elevated to President, Agency of Epsilon

September 26, 2016

Amica Mutual Insurance Company signs new agreement with Epsilon to advance digital marketing capabilities

September 20, 2016

Survey results indicate consumers more likely to shop in-store than online this holiday season

September 19, 2016

Luxury Daily: Connection between offline, online will have major role in holiday shopping

September 15, 2016

Industry Crunch: Using data to make decisions: How Epsilon helps retailers understand & market to their customers

September 15, 2016

DMN: Forward to the future: The state of predictive

September 14, 2016

New research uncovers why the single customer view eludes marketers

September 14, 2016

Lisa Staler Gallerano joins Epsilon as General Counsel

September 01, 2016

Chicago Inno: Here are Chicago Inno's 11 coolest companies winners for 2016

August 18, 2016

Marketing IE: Epsilon bucks global gender trend

August 17, 2016

SF Business Times: Advertising agencies ranked by Bay Area full-time employees

August 12, 2016

Mediapost: Ad-tech execs on why Dentsu Aegi's majority stake in Merkle is a smart move

August 09, 2016

AdWeek: Dentsu Aegis is diving deeper into data, acquiring a majority stake in Merkle

August 08, 2016

Full Service Restaurant Magazine: Cracker Barrel expands reach with target-driven marketing campaign

August 08, 2016

Independent research firm recognizes Epsilon’s digital messaging platform Agility Harmony with highest score for current offering

July 27, 2016

Ad Week: In a shift Del Monte picks data-focused Epsilon as its new creative agency

July 26, 2016

Ad Age: Del Monte consolidates agency business with CRM shop Epsilon

July 26, 2016

CMO.com: 3 ways to manage successful interagency relationships

July 26, 2016

Epsilon named agency of record by Del Monte Foods

July 26, 2016

Ad Week: Infographic: Consumers don't mind hearing from brands on messaging apps

July 12, 2016

Noga Rosenthal joins Epsilon as Chief Privacy Officer

July 07, 2016

Chicago Business Journal: Cracker Barrel and Epsilon Chicago pitch tent with world's worst camper

July 02, 2016

Campaign US: Camping leads to catastrophes in Cracker Barrel campaign

July 01, 2016

Direct Marketing News: Three data points on the horizon

July 01, 2016

Q1 2016 North America email trend results: Personalized email communications drive click rates 241% higher than standard email marketing messages

June 27, 2016

Epsilon named to 2016 Online Trust Alliance Honor Roll for fifth consecutive year

June 14, 2016

iMedia: Why data must be used to inform your creative process

May 17, 2016

USA Today: Budweiser renames beer 'America' this summer

May 10, 2016

Epsilon and Econsultancy release customer experience maturity report for Australia and New Zealand markets

May 09, 2016

Direct Marketing News: The battle for marketers' mindshare

May 06, 2016

Epsilon launches EpsilonHealth, expanded global marketing services healthcare offering committed to ‘Make it Better’ for clients and consumers

May 06, 2016

iMedia: Overcoming the advertising industry's identity crisis

May 04, 2016

Marketing News: 10 minutes with Andy Frawley

May 03, 2016

Ad Age Agency Report ranks Epsilon #1 largest U.S. agency from all disciplines for fifth consecutive year

May 03, 2016

International Business Times: Facebook Inc. (FB) Q1 2016 earnings: 1.65 billion monthly active users ensures social network’s dominance in tech

April 28, 2016

London Sport appoints Epsilon to deliver groundbreaking big data project

April 27, 2016

Live Mint: Emphasis on greater ROI fuels mar-tech

April 25, 2016

Epsilon announces launch of Epsilon OTT Audience

April 19, 2016

The Review Colorado: Realizing the promise of one-to-one marketing

April 15, 2016

Epsilon’s Q4 2015 email trend results: Personalized marketing is required to keep subscribers active in the crowded inbox

April 04, 2016

1to1 Media: Everything new is old

April 01, 2016

Epsilon and GlaxoSmithKline winners of gold Shopper Marketing Effie Award in North America

March 22, 2016

David Allen joins Epsilon as Managing Director of International

March 01, 2016

Mediapost: The joy is in the doing not in the winning

February 29, 2016

Fox Business: Why big brands are skipping Super Bowl 50

February 29, 2016

Epsilon signs new multi-year agreement to provide global database marketing services for worldwide biotechnology leader Shire

February 22, 2016

VentureBeat: How tech's big 4 are getting ready to read your emotions

February 13, 2016

Lamps Plus signs multi-year expansion agreement with Epsilon for permission-based email marketing services

February 02, 2016

Epsilon CEO, Andy Frawley, joins DMA Board of Directors

February 01, 2016

Epsilon’s 2016 new mover report provides insight into consumer behavior and engagement opportunities

January 29, 2016

Mark Fiddes appointed Executive Creative Director for Epsilon EMEA

January 26, 2016

Brian Trevor joins Epsilon as Senior Vice President, Research & Development

January 06, 2016

Epsilon named a leader in customer loyalty solutions for large organizations

January 04, 2016

Epsilon Q3 2015 North America email trend results: Although digital is disrupting consumer behavior email remains one of the most effective channels

December 21, 2015

Epsilon: Respect for the data

December 15, 2015

Native ADvice: Andy Frawley, CEO, Epsilon

December 15, 2015

Marketers: 5 technologies you should watch for at CES 2016

December 13, 2015

Epsilon looks at Japan's consumers, finds new patterns of loyalty

October 26, 2015

New research finds when it comes to marketing to millennials life stage is more important than age

October 22, 2015

5 ways ad agencies are behind the times - iMedia Connection

October 21, 2015

New study finds data and technology alone can’t solve the challenges facing today’s marketers

October 19, 2015

Epsilon named one of LinkedIn’s Top 100 Most InDemand Employers

October 15, 2015

Epsilon sets high data management standards for customer engagement and marketing professionals - Loyalty 360

October 14, 2015

Top CEOs cite business game changers and strategy - Forbes

October 12, 2015

Epsilon Q2 2015 North America email trend results: Open rates on desktops, mobile and tablets remain steady

October 08, 2015

Conversant debuts personalized video, enhanced by Epsilon data - AdExchanger

October 06, 2015

The email opportunist - Direct Marketing News

October 01, 2015

7 ways to use email to combat email disengagement - Direct Marketing News

October 01, 2015

A holiday preview of what shoppers want and where they want to buy it - AdWeek

September 28, 2015

Epsilon ShopperView helps consumer packaged goods marketers deliver cross-channel precision marketing at scale

September 16, 2015

Live from Epsilon - Direct Marketing News

September 14, 2015

Epsilon’s Agility Harmony becomes first enterprise digital marketing platform to feature real-time content capabilities

September 14, 2015

Matt Fearin joins Epsilon as Chief Information Security Officer

September 14, 2015

Ad blocking a no-show at Apple event, while Apple TV hits the spotlight - Ad Exchanger

September 10, 2015

Global marketing leader Epsilon announces India operations

September 09, 2015

Epsilon named a leader for email marketing agency and strategy services

September 02, 2015

It takes an ecosystem: Technology’s role in driving consumer experience - Ad Exchanger

August 25, 2015

Direct Marketing Club of New York announces Silver Apple Honorees for 2015 - Target Marketing

August 24, 2015

First class marketing relies on customer experience - MediaPost

August 24, 2015

Agencies tell us which video platforms they thing is best for brands - Digiday

August 21, 2015

Ad Age data conference explores most effective ways marketers can use data - Ad Age

August 12, 2015

Epsilon and Lithium + Klout form exclusive partnership to bring deep customer insights to marketers

August 11, 2015

Tom Edwards joins Epsilon as Chief Digital Officer, Agency

July 21, 2015

Epsilon and GlaxoSmithKline receive top honors at the CADM Tempo awards

July 20, 2015

Q1 2015 North America email trend results: Epsilon finds open rates remain steady as mobile usage flattens

July 13, 2015

Rob Powers joins Epsilon as SVP, Strategy & Growth

July 07, 2015

New study from Epsilon reveals impact of social and mobile in deconstructing the shopper journey

July 01, 2015

Turner Broadcasting partners with Epsilon to launch Turner Data Cloud

June 30, 2015

Epsilon named to OTA 2015 online trust honor roll

June 15, 2015

Epsilon named direct marketing agency of the year

June 11, 2015

The Federation for Internet Alerts (FIA) expands reach of global emergency communications network with addition of new partners

May 18, 2015

Ad Age agency report ranks Epsilon #1 across three disciplines

May 07, 2015

Q4 2014 email trends and benchmarks report finds click rates remain steady, triggered emails continue to outperform

April 30, 2015

Epsilon celebrates the 25th anniversary of the Abacus Cooperative

April 22, 2015

Epsilon study finds Chinese consumers most loyal to e-commerce players

March 02, 2015

Nature's Way partners with Epsilon for 'healthful' customer relationships

February 26, 2015

Epsilon named a leader in email marketing driven by client satisfaction and omnichannel capabilities

February 24, 2015

2015 new mover report reveals why consumers move and what they’re buying

January 28, 2015

Mobile device usage linked to email open rate increase

January 07, 2015

Study reveals luxury brands miss huge opportunities by not understanding their customer

December 26, 2014

Andy Frawley named Chief Executive Officer of Epsilon

December 17, 2014

National Football League China enlists Epsilon to drive engagement with fans

December 08, 2014

New book reveals how brands can fire up growth by uncovering return on experience and engagement

October 27, 2014

Epsilon announces major rebranding

October 22, 2014

Q2 2014 north America email trend results: Epsilon identifies lift in triggered email volume, open and click rates

September 23, 2014

Sephora enlists Epsilon for permission-based email marketing services

September 16, 2014

Alliance data to acquire ad tech leader conversant for approximately $2.3 billion

September 11, 2014

Epsilon’s response network makes cross-channel integration possible with social media tool

September 08, 2014

Epsilon recognized for work with San Diego Zoo Global and The University of Texas MD Anderson Cancer Center

August 13, 2014

Epsilon releases 2014 Multichannel Trend Report: 2% increase in total sales for consumer goods in 2013

August 07, 2014

Epsilon cited as a leader in email marketing

July 23, 2014

Epsilon expands healthcare team

July 22, 2014

Q1 2014 North America email trend results: Epsilon finds open rates up 5.7% over last year while click rates remain steady

July 16, 2014

Epsilon named to OTA 2014 Online Trust Honor Roll

June 11, 2014

Epsilon takes home IBM Marketing Innovation Award

June 09, 2014

Epsilon’s Agility Harmony becomes first digital marketing platform to leverage Hadoop for high-performance advanced segmentation

May 22, 2014

Ad Age agency report once again ranks Epsilon #1

May 01, 2014

Q4 2013 North America email trend results: customer brand connections must be built on engagement and differentiated experiences

April 03, 2014

Epsilon partners with TransUnion to introduce Auto Insurance ValueScore

April 03, 2014

Epsilon announces launch of Advanced Digital Solutions Practice

March 27, 2014

Epsilon partners with Adobe to deliver next-generation loyalty platform

March 25, 2014

Epsilon recognized as Adobe’s North American Campaign Partner of the Year

March 24, 2014

Ebates Inc. enlists Epsilon for global email marketing services

March 10, 2014

Multichannel retailer UncommonGoods enlists Epsilon for database marketing services

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Today’s modern restaurant is serving up dietary preferences for every diner

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