While marketers are focused on incorporating quality data into their marketing programs and plans, they don’t always have the access to the right data resources. And 30% of business revenue is lost due to poor data quality. The key to having a successful data quality strategy is understanding how to select a data provider that will set up your marketing for success.
In this infographic, you will gain a better understanding of:
- The questions you should ask during the data provider evaluation process to confirm they will meet your business objectives
- How to ensure you’re reaching the right consumers with messages that will get them to take action and respond to your brand
- Epsilon’s top 10 criteria for evaluating data quality
And if you're interested in learning more about data quality, download our e-book: How to assess data quality in an omnichannel world.