INFOGRAPHIC

5 steps to selecting the right data provider

While marketers are focused on incorporating quality data into their marketing programs and plans, they don’t always have the access to the right data resources. And 30% of business revenue is lost due to poor data quality. The key to having a successful data quality strategy is understanding how to select a data provider that will set up your marketing for success.

In this infographic, you will gain a better understanding of: 

  • The questions you should ask during the data provider evaluation process to confirm they will meet your business objectives
  • How to ensure you’re reaching the right consumers with messages that will get them to take action and respond to your brand
  • Epsilon’s top 10 criteria for evaluating data quality

And if you're interested in learning more about data quality, download our e-book: How to assess data quality in an omnichannel world

 

See the infographic