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Melanie Franke

Posts by Melanie Franke

Blog
Tushy, Blue Apron, Peloton: How DTC brands adapt as people shop from home
May 06, 2020
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Blog
See that ad following you around the internet? Don’t be that brand.
March 17, 2020
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Blog
Identity: How moments become meaningful customer experiences
March 03, 2020
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Blog
Should DTC companies invest in branding? 7 marketers weigh in
February 06, 2020
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Blog
Retailers struggle with identity resolution: New Forrester research explains why
January 09, 2020
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Blog
Studying the competition: Learning from the success of DTC brands
December 19, 2019
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Blog
Is data the new currency of marketing? The answer seems to be “yes”
October 03, 2019
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Blog
Q&A: Bringing machine learning to your marketing programs
July 18, 2019
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Blog
How to market in a multi-brand organization
May 15, 2019
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Blog
Krystal CMO Dominic Losacco on restaurants’ digital transformation
May 02, 2019
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