Video

Back to basics: Understanding identity, data, attribution and platforms

Watch the presentation from Advertising Week New York about the key areas of marketing: Identity, data, attribution and platforms.

From this presentation, you will learn: 

  • the differences between 1st and 3rd party data
  • the 'must-haves' for identity resolution (including how PII and non-PII differ)
  • the difference between DMPs, DSPs, CDPs and more, including tips for simplifying tech stacks
  • why marketers must focus on the total return of their investment to gauge performance

Presenters:

  • Dave Scrim, SVP Product & Pricing, Epsilon-Conversant
  • Carl Madaffari, SVP Database, Epsilon-Conversant