Watch the presentation from Advertising Week New York about the key areas of marketing: Identity, data, attribution and platforms.
From this presentation, you will learn:
- the differences between 1st and 3rd party data
- the 'must-haves' for identity resolution (including how PII and non-PII differ)
- the difference between DMPs, DSPs, CDPs and more, including tips for simplifying tech stacks
- why marketers must focus on the total return of their investment to gauge performance
Presenters:
- Dave Scrim, SVP Product & Pricing, Epsilon-Conversant
- Carl Madaffari, SVP Database, Epsilon-Conversant
