Coming off one of the advertising industry’s largest acquisitions, Epsilon CEO Bryan Kennedy discusses how Publicis Groupe is putting data and technology at the core of its business to create meaningful, and lasting, experiences with consumers.
Bryan covers topics including how marketers can drive business performance through personalization at scale and why CMOs must take back control of their relationships with consumers. He’ll also address how privacy legislation is impacting brands’ ability to speak directly to consumers and the continued influence of Google, Facebook and Amazon.