Too many email marketers focus on acquisition and volume as the measure of success. But email's real power lies in its ability to build relationships with your existing customers through personalized connections.
Watch this webinar to learn:
- the value of "how can I help you?" versus "what can I sell you?"
- why machine learning is only as effective as the customer data you feed it
- why email personalization is critical to driving results
- how you can get started
Length: 1 hour, 2 minutes
Presenters:
Kara Trivunovic
SVP, Digital Solutions, Epsilon
Judy Loschen
Senior Vice President, Digital Analytics, Epsilon