As COVID-19 continues to impact businesses around the world, financial service brands are adjusting their focus to keep pace. Because most branches are closed and in-person interactions are limited (or non-existent), consumer behavior has shifted significantly: they're going digital.
Cashless transactions and other online services are flooded with new users. Companies are now realizing that customers' only interaction with their brand is digitally, and they need to make it count.
Watch the video to hear from our financial service experts on how the industry is adjusting their focus to nail down meaningful customer experiences.
If you want to learn more about why connecting with customers is so imperative during this time, register for our upcoming webinar presented by The Financial Brand. Our experts will discuss how your organization can understand your customer’s identity more fully, to foster positive customer experiences while meeting business and marketing KPIs.