Research

A guide to cross-generational marketing

Today's marketers must engage more generations than ever before.

Download our research, Age matters: A guide to cross-generational marketing, to learn how to adapt your marketing to the Silent Generation, Gen Z and everyone in between.

This report features our proprietary transaction and survey data dives into similarities and differences across generations, including:

  • Spend by industry
  • Industries with the highest spend: Travel and retail
  • Loyalty preferences across generations
  • Technology behaviors across generations
  • Media, influences and social across generations 
  • Influence of Gen Z
Get the findings