Everywhere you look, a new direct-to-consumer (DTC) brand is popping up. It started with mattresses and eyewear, and now it’s in nearly every category.
Even traditional brands admit that DTCs excel in digital media, social and curated experiences. What’s the impact of all this, and what can brands learn from it?
To find the answers, we partnered with The CMO Club to survey traditional and DTC marketers. Here’s a sneak peek of the results:
For all the findings—and for tips on how your brand can take advantage of them—download this infographic preview of the findings below, and you'll automatically be on the list to receive the full report when the research launches in early December.