Email 2020 trends guide: Interactive content

Pioneering email marketers are using interactive methods such as kinetic techniques, agile content and AMP experiences to make their messages personal, engaging and fun. The result: increases in customer engagement up to 40%. 

This guide shares insights that will help you: 

• Understand common types of interactive email 
• Recognize the challenges and overcome the intimidation factor associated with interactive email content 
• Dive into performance metrics and best-in-class examples 
• Plan actionable steps to get started with interactive content 
• Begin to achieve 1:1 personalization at scale

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