Pioneering email marketers are using interactive methods such as kinetic techniques, agile content and AMP experiences to make their messages personal, engaging and fun. The result: increases in customer engagement up to 40%.
This guide shares insights that will help you:
• Understand common types of interactive email
• Recognize the challenges and overcome the intimidation factor associated with interactive email content
• Dive into performance metrics and best-in-class examples
• Plan actionable steps to get started with interactive content
• Begin to achieve 1:1 personalization at scale