Do brands' identity programs support real business objectives? Apparently many are struggling to do this well.
Research from a commissioned study conducted by Forrester Consulting on behalf of Epsilon-Conversant, revealed that brands today struggle to effectively tie their identity resolution efforts to marketing and business performance.
Hear more from featured speaker Joe Stanhope, VP and principal analyst at Forrester, on this finding from the research, Is your identity program built on a house of cards?, in the above video.