If you're serious about earning and maintaining customer loyalty, you can’t treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning, and financial and cultural commitment.
Forrester Consulting created this 10-minute assessment to examine your current loyalty marketing state across six competencies: 1) strategy; 2) research; 3) process; 4) technology; 5) measurement; and 6) people.
Get a read on your current status, then get recommendations on how to elevate your approach.
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