VIDEO

Forrester: Many identity programs are too narrow in scope

What good is identity management if you’re not using all of the identifiers available? 

In a study on identity resolution from Forrester Consulting commissioned by Epsilon-Conversant, Forrester found many marketers’ identity programs—across industries—were too narrow in their scope of identifiers to be fully effective. Notably, less than half of marketers surveyed use online transactional data, and less than a third use offline transactional data to identify their customers across devices and touchpoints. 

Hear more from featured speaker, Joe Stanhope, VP and principal analyst at Forrester, on this finding from the research in the above video.

Want to learn more about identity resolution? Download the full commissioned research from Forrester.