Report

The Forrester Wave™: Loyalty Service Providers, Q3 2019

Epsilon is the only vendor to be recognized as a Leader in both the Loyalty Technology and Loyalty Services Waves by Forrester.

It takes more than just great technology to build loyalty with customers.

Which is why we’re proud that Forrester has recognized Epsilon as a Leader in Loyalty Services in The Forrester Wave™: Loyalty Service Providers, Q3 2019. This recognition is in addition to being named a Leader in Loyalty Technology in The Forrester Wave™: Loyalty Technology Platforms, Q2 2019.

Download the full report to learn why service providers position loyalty as an outcome, not a program:

  • Nearly every US online adult belongs to a loyalty program, yet only 44% agree that programs make them feel more loyal to a brand.
  • As brands embrace and increase their investments in loyalty — 62% of the companies Forrester surveyed for this evaluation plan to increase their spending on loyalty by at least 5% in the next 12 months — consumer apathy isn’t good enough.
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