Report

Forrester study: Is your identity program built on a house of cards?

To drive business performance and customer engagement, you need to have good identity resolution. But that hinges on getting identity right in the first place.

We commissioned Forrester Consulting to evaluate how U.S. brands are doing at identity resolution strategies. Forrester found that at best only half of brands are capable of fundamental identity resolution capabilities, like finding customers across devices, controlling messaging frequency and building a unified customer profiles.

The research assesses:

  • how marketers are really using identity resolution today
  • the gaps in their strategies
  • recommendations to get on the right path
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